Photo Booth Hire London

3d Photo Booth

3d Photo Booth 397 535 LookLook

What is a 3D photobooth?

A bullet time photo booth, sometimes referred to as a 3d Photo booth or Array photo booth,  is the ultimate in event photography.

This innovative photography technique captures a split second in time to ‘freeze frame’ your guests.  A 3D photo booth utilises multiple cameras set on an arc.  Each camera fires at the same time: taking the same shot but from a slightly different angle.  These multiple still images are knitted to form a Gif, making the guest appear 3D.

The capture can catch a split-second in time so anything like a jump or a hair flick are mastered.

How does a 3d photobooth work?

A 3D photo booth utilises up to 12 cameras in an arc which all fire at the same time; taking 12 photographs each from a slightly different angle.

Once the content is created it is pinged instantly to our industry-leading GIFGIF software where the guest can see their image, send to themselves via SMS and share instantly on their preferred social network.

We can also add a GDPR compliant step into the journey and add a data-capture form so your guests can add in their email address.  Plus as all images are shared via our platform we can provide a stats report at the end of the campaign to show how many GIFs were taken and where they were shared.

Celebrity photography styles

Bullet time booths have been used across the pond for a whole range of celebrity events, here is one of our absolute faves, featuring none other than Queen Bee herself.

 

Why are 3d Photobooths so great?

3d photobooths are next-level in terms of event and marketing campaign photography.  The content uses top of the range DSLR cameras so each image is perfectly crisp and along with studio style lighting it means guests can look their best.  By combing this multi-cam booth with our own GIFGIF software means the user-journey is exactly the same as for GIFGIF . The ease of sending via SMS means we can maximise share rates and decrease drop-off.

What does a bullet time photobooth look like?

There are a umber of things to think about when it comes to how you want the bullet time Photobooth to look.

  • Lighting – Our Bullet Time booth comes with two studio lights to make your guests look their best.
  • Set – You can really go to town with the set for this.  You can have seats, bikes, a bed – the list is endless.
  • Backdrop –  A corner backdrop works best, this can be just plain printed coloured backdrop or it could be a living floral wall, balloon backdrop, pom poms or anything else that takes your fancy.  Something with colour and texture helps to amplify the 3d effect.
  • Overlays – These can feature your brand and key messages at the end of the video or throughout the footage.

What’s next from LOOKLOOK?

As well as developing the bullet time photobooth we have also been designing our very own custom Video Effects Suite which can take user-generated content and manipulate it in line with your brief.  This will be a really powerful tool to create completely on-brand user content for your brand.

Get in touch for more information,  [email protected]

 

 

Halloween – Let’s Get Spooky!

Halloween – Let’s Get Spooky! 1348 899 admin

Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!

Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.

But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…

I'm A Mouse...Duh!

I’m A Mouse…Duh!

Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!

The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!

Which Witch?!

Which Witch?!

Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.

Grandin Road Macy's NYC

Grandin Road Macy’s NYC

grandin-road-macys-halloween1

Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s

Check out our The Dots portfolio for more GIFs and info

Team LOOKLOOK’s Top 5 Favourite Things About Halloween

  1. The Cult Classic MoviesHocus Pocus, The Addams Family, The Craft, Scream and Beetlejuice Beetlejuice BEETLEJUICE!Hocus Pocus
  2. The Make-UpWe love this Halloween make-up tutorial from our lovely client Charlotte Tilbury
  3. The Parties – An excuse to dress-up, eat sweeties and be home way past the witching hour!
    Drink Up! Witches Brew and Blood Shots

    Drink Up! Witches Brew and Blood Shots

  4. Pumpkin Carving – Get Messy!
  5. Only 8 weeks till Christmas – too early to be thinking about the presents? Nope!

Elf Santa

The Rise of Event Content & Experiential Marketing

The Rise of Event Content & Experiential Marketing 640 799 admin

Whether it’s spending hours glued to your iPhone flicking between seven different apps or that you just can’t concentrate on watching a film on Netflix for more that ten minutes.  Tales of the human attention span becoming increasingly shorter due to technology, often seem like something out of a sci-fi movie (that I could only watch 10 minutes of #bored)

It takes a lot to grab our attention. We’ve seen it ALL *nail-painting emoji*…or so we think.
Cue the 2016 MET Gala – the fundraising gala (pronounced GAH-LAHH dah-ling) where Rihanna and Beyoncé fight over the title of Best Dressed in designer dresses from Balenciaga and Balmain.
Not since Kim Kardashian’s PAPER magazine cover has the Internet been so broken. Well, Instagram to be precise.
On the evening, fashion bible Vogue teamed up with film director Gordon von Steiner to produce standout video content to be shared specifically on Instagram.
These short video snippets of celebrities and models standing, posing or dancing within a light installation spread through the Insta-verse like wildfire.
The combination of the strobing lights, the futuristic music and the super-stars themselves created a stroke of visual marketing genius.

Kim & Kanye ⚡️ @kimkardashian #kanye

A post shared by Gordon von Steiner (@gvsgvs) on

The event, at which a ticket costs around $30,000, became instantly accessible to all and in almost real-time. As a result, Instagram users were engaged and felt part of the event. Not only did the famous faces share their experience with millions of followers, but so did thousands of users. This generated millions of views for each video, spreading the Vogue and MET Gala brand names across social media. #NOTboring.

The rise of experiential marketing is hard to ignore. Nicky Havelaar, managing director at creative communications and events agency Crown explains

“The consumer is bombarded with an unprecedented amount of information through a multitude of channels, thus it is imperative to cut through the noise with original and authentic methods to grab their attention,” she says.
“Events and experiential provide a creative, yet relevant platform to engage consumers and it’s a key reason why the creative industry is thriving as the focus is on the consumer.”

Another example of amazing immersive brand experience is that of the Mondrian Hotel in Miami South Beach during Art Basel back in December 2015.

Visual installation duo Dawn of Man projected digital images onto the rainbow-shaped hotel pool which was filled with 250,000 ping-pong balls. The interactive installation was a highlight for guests and partygoers who were able to dive in and be part of the work.

Laura Newman-Cardwell, creative producer at Output Group explains,

“Immersive content is one of the ways brands are challenging the existing status quo. In its simplest form, immersive content is a multi-sensory experience designed to tell a story. To create truly immersive content, it must allow the consumer to become a part of the story through the use of his or her own interaction and imagination – at this point an experience is elevated from being passive to personal. Then, at that moment of genuine human connection, brands can make a lasting impact on their audience.

Here at LOOKLOOK we are always looking to the future. We believe that the need for fun, visually satisfying content created at events will not be slowing down anytime soon.  Our GIFGIF has been in action since 2014, producing moving content for global brands such as EE, L’Oreal, Christian Louboutin and Red Bull.

 

GIFGIF at MOET Party Day

 

Lottie Moss does GIFGIF at Dazed x DKNY

Dazed x DKNY – Dazed Kids New York

Want to bring your brand into the future with uber-shareable gifs? You know who to call!

[email protected] || 0203 005 4926