Dr Martens Flagship is GIFFING customers the best experience possible

Dr Martens Flagship is GIFFING customers the best experience possible 1024 670 admin

Dr Martens: a brand synonymous with self-expression, rebellion and Brit youth culture. It was no wonder then, when the music heritage footwear company were looking for a new flagship location, it had to be Camden; and it had to be LOOKLOOK.

London’s Camden area is famous for markets, the Camden Locks and great music. With this backdrop the retail space had a lot to live up to!  And the space is really packing a punch; with a dedicated gig space putting on regular nights, a GIF booth to capture all the fun and increase brand awareness and footfall, and a full personalisation station to help achieve that elusive pair of bespoke DM’s, there’s a lot for customers to do.

GIFGIF booth Dr Martens camden

GIFGIF at Dr Martens in London

Built on the music

The store is home to a gig space called The Boot Room which plays host to live performances with top DJ’s from Mixclouds books.

“Dr. Martens has a long-standing relationship with music and the creative communities, so having an area which fans can access and use to showcase their talent will be a really positive thing – especially to London’s music venue scene which is under ever-increasing pressure of closure. We very much see this exciting new store becoming a cultural hub for the brand, its fans and Camden.” said A Dr Martens spokesperson.


Experience and Innovation

The brand were keen to bring their flair for innovation to the storefront with a GIF booth for making and sharing instant GIF’s from LOOKLOOK.  Easy for customers to make hilarious GIF’s and a superslick user-journey for customers to share the brand’s retail message through the hashtag #drmartensstyle,  it was a no brainer for the innovative footwear brand.

DR martends GIFGIF

Dr Martens GIF booth from LOOKLOOK

Also in the experiential realm is a VR experience from Oculus which features a Virtual Reality tour of the factory floor to see just how Dr. Martens are made

There’s also a specific area for customising and personalising their products. You can also bring in your old DM’s to be upgraded with some customisation and look out for special edition hand painted boots specific to that store.

“By opening a store in Camden Market it allows Dr. Martens to have a conversation with both our local and international fans against the backdrop of the alternative and vibrant community of Camden. It also positions the brand in its rightful home – an area steeped in authenticity and musical heritage,” a DM’s spokesperson said.


In the two months since GIFGIF has been in store we’ve seen literally thousands of GIF’s made,  with Brand Engagement Opportunities (people viewing the GIF) well exceeding 50,000.

Experience is the new Retail

This new style of store is part of a trend we are seeing where brands are embracing the experiential side by  providing a more welcoming home environment where customers feel like close friends.



Head to The Dr. Martens Store at:

Unit 26 -27
Camden Market
Chalk Farm Road

Halloween – Let’s Get Spooky!

Halloween – Let’s Get Spooky! 1348 899 admin

Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!

Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.

But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…

I'm A Mouse...Duh!

I’m A Mouse…Duh!

Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!

The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!

Which Witch?!

Which Witch?!

Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.

Grandin Road Macy's NYC

Grandin Road Macy’s NYC


Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s

Check out our The Dots portfolio for more GIFs and info

Team LOOKLOOK’s Top 5 Favourite Things About Halloween

  1. The Cult Classic MoviesHocus Pocus, The Addams Family, The Craft, Scream and Beetlejuice Beetlejuice BEETLEJUICE!Hocus Pocus
  2. The Make-UpWe love this Halloween make-up tutorial from our lovely client Charlotte Tilbury
  3. The Parties – An excuse to dress-up, eat sweeties and be home way past the witching hour!
    Drink Up! Witches Brew and Blood Shots

    Drink Up! Witches Brew and Blood Shots

  4. Pumpkin Carving – Get Messy!
  5. Only 8 weeks till Christmas – too early to be thinking about the presents? Nope!

Elf Santa