Content Creation

Skechers D'lites Open Gif booth

WHAT MAKES A GREAT GIF?

WHAT MAKES A GREAT GIF? 900 1600 LookLook

After a jam-packed Autumn we’re stopping for a moment to take a look back at some of our favourite GIFs from the past few months. Choosing a favourite GIF was like being asked to pick a favourite child, so we have narrowed it down to our top five, which helped soothe the dilemmas and lessen the impassioned arguments going on in the office!

There’s many factors that come into play when creating a great GIF – the lighting, the set, the actions, the product relevance – all play their own part, here is a few of our faves….

Harry Potter GIF booth

Warner Brothers wanted guests to get a taste of their Harry Potter studio tour at their SquareMeal event, so our open photo booth was the perfect fit for their Harry Potter set complete with props, set and character from the film as well as some excellent wizard impressions.  We are totally under the spell of this GIF. Expelliarmus!

open photo booth

Back to D’lites, back to reality

Our ring light gif booth was the perfect choice for the reflective wonderland at the launch party for Skechers D’lites. There’s something about the impact of the beauty ring and the light bouncing off the reflective surfaces that creates a super insta-friendly image. There’s nothing we love more than to amplify your event through creating amazing content that people LOVE to share: Skechers GIF booth users could share their unique social media GIF to their chosen channel in a matter of seconds leaving them plenty of time to pick out which D’lites to go for, then promptly heading back to have another go and create more content.

Ring light gif booth

These boots are made for walking

If a picture is worth a thousand words, then what about a GIF? Sometimes all you need is some good old ridiculous facial expressions to get your GIF off to a good start. Our mobile photo booth can get on the road before you can even lace up your boots, which we did with our trip to Manchester to party with Dr Martens at Neighbourhood festival. Guests used the time between sets to visit our gif photo booth and grab a GIF as well as a print out souvenir before making it back down to the front of the stage. We think this GIF rocks!

mobile photo booth

All that glitters

Using the product to create an immersive scene that guests can interact with is a great way to create an impactful gif.  Ok, so technically this one isn’t a GIF, it’s one of our new MP4s but since our photo booth app for iPad works for stills, GIF’s and MP4s we figured this was game for our top 5. Jo Malone tasked us with fitting our set up into their giant gift box display for their Christmas press day. Guests got to walk through the gift box with the most beautiful array of Christmas baubles towards our camera that caught an MP4 and added a glowing light effect. Campaign footage was added as an end frame so guests got a video that was infinitely shareable. Here’s Ruby from our team exploring the gift box for the first time.

You wear it well

Woolrich presented their fall/winter collaboration range with British design house Griffin in London this September. Guests donned winter jackets and pieces from the new range to test them against the elements capturing the snow storm in our selfie gif booth. We love a brand activation that is really interactive and these two protected themselves from the snow flurry whilst taking a fabulous GIF, There’s no business like snow business.

Brand Activation selfie gif booth
If you are looking to amplify your next product launch or event, get in touch with [email protected]

 

CONTENT HIGHLIGHTS FROM THE 2018 AWARDS SEASON

CONTENT HIGHLIGHTS FROM THE 2018 AWARDS SEASON 1024 1024 admin

Award-season has come and gone and once again the appetite for behind the scenes content was huge.  The big-name award ceremonies pull in viewers from entertainment, celebrity, fashion, art and culture and even politics and let’s face it, as we are never likely to get invited to such a party, it leaves us yearning for more.  However, savvy brand owners are ahead of the curve producing ever more proliferated content showing Access All Areas, red-carpet looks, behind the scenes and short-form vignettes to really capture and engage users attention.

We’ve rounded up the best content for you to peruse…

Golden Globes

Hold the phone, the elevator is back! We had to make some popcorn and clear an hour in our calendars to watch the fabulous elevator videos created by photographer Douglas Friedman. The Golden Globes kicked off the 2018 awards season on the 7th of January and stars did not take themselves too seriously to capture some fantastic videos at the InStyle and Warner Brothers after party at the Beverly Hilton. This captured a lighter moment in an evening awash with black as Hollywood got on board with the #metoo movement, showing support by dressing in black and bringing activists from a number of different industries along as their guests to walk the red carpets and shine a light on to a subject left too long in the dark.

Highlights included Laverne Cox with a hoover,  Allison Janney celebrating her best supporting actress win for I, Tonya and of course some impressive dance skills put on display by the cast of Stranger Things. The Instagram views rolled in, with Lea Michele’s bend and snap bringing in 5.9million views.

SAG awards

The SAG awards were up next  in mid January. The post-show Gala was hosted for the 22nd year by People magazine and the Entertainment Industry Foundation and the theme of ‘reflection’ was mirrored throughout the venue. Stars could step into the TNT photobooth, inspired by the network’s new show ‘The Alienist’ which was due to premier the next night. The booth was also influenced by Yayoi Kusama’s Infinity rooms at the broad museum, surely the most desirable instagram backdrop of 2017. We love the tonal colours that the chandeliers create and the glimpses of reflections throughout the mirrored surroundings.

BAFTAs

With Instagram announcing this week that it is bringing shopping to 8 new countries after its trial period in the US, consumers are treated to a very accessible “see it-buy it” experience. The purchase at first sight was put to the test by EE at this years BAFTAs, held on the 18th of February at the Royal Albert Hall.

EE utilised the Google Pixel 2 to create a rig that would snap stars on the red carpet from 12 different angles, creating a 3D effect as the images displayed as a rotating GIF. Using software with image recognition an array of similar outfits were displayed at affordable prices so that viewers could swipe up on the EE instagram stories and shop the look, in real time as the red carpet footage continued live on their screens.

EE announced that over 20,000 users shopped affordable versions of the red carpet outfits and that Jennifer Lawrence’s Dior gown received the most amount of attention.

Academy Awards

Mark Seliger let a little light in for his 5th year of Oscar portraits. Taken at the Vanity Fair party, he captured nominees, winners and academy award guests in the instagram portrait studio.

The lightness was a departure from his previous years and as the worlds biggest stars gazed out of the windows you can’t help but wonder, what’s next?

“Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars,” said Karin Gilford, senior vice president of Digital Media at Walt Disney’s ABC network.

The show was aired on ABC as well as live streamed on ABC.com and the ABC app. The red carpet and back-stage was live-streamed on Facebook and also on Instagram stories. Add to this the YouTube live videos and after-party content by InStyle and Vanity Fair and it’s easy to see there’s no shortage of desire for easy-to-consume content.

If you are looking for user-generated content from your campaign get in touch with [email protected]