NEW TECH: Mixed Media Video Boothhttps://www.looklook.co.uk/wp-content/uploads/2019/06/Screenshot-2019-06-28-16.37.39.png1318736LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
NEW PHOTO TECHNOLOGY: VIDEO FX
We love playing with new photo technology and above all, pushing the boundaries wherever possible. As a result, our new toy Video FX is right up our street. This Video Booth combines pre-shot campaign footage seamlessly with footage shot at a live-event. To clarify, the result is a mixed-media content piece which, most importantly, features your own consumers. As a res
ult Consumers can go on to share this online.
We partnered with Bastion PR to put guests of the Insomnia 64 Gaming festival into everyone’s current favourite game Fortnite.
VIDEO FX SUITE
Using our new, exclusive to LOOKLOOK, Video Effect Suite, we were able to merge video footage shot live at the event with footage from the Fortnite game. As a result, the guests could get a takeaway video of themselves within the game.
As the Battle Bus rolled in and the Fortnite games characters dived down to earth we could certainly cut to the guests in their own exciting skydiving moment as they parachuted down.
The queue never died down! For instance, everyone gathered to watch guests disappear in the clouds in the beginning of their own Fortnite adventure.
Fortnite Video Booth at Insomnia 64 Gaming Festival, Creating mixed media videos of customers
Guests got to drop into the game using the mixed media video booth
To promote the Battle Royale collection of toys sold in Argos we incorporated links to purchase from each video sent out driving traffic to the website. More importantly, as well as creating video clips we were also able to capture data so that the client could send out further offers on the collection.
Video FX booth for Fortnite
CUSTOM PHOTO TECHNOLOGY
Using animated MP4 overlays meant that we could cut between pre-shot footage and user generated content within our Video FX suite, the possibilities are endless for creating high end campaign mini-films putting users front and centre of your brand. Perfect for brand awareness, product awareness and enabling your customer to live your brand values.
Fornite Video Booth at Insomnia 64 Gaming Festival
Everyone got involved with the Fortnite video booth.
If you would like to find out more about how to create a mixed media video clip with your own customers please get in touch with [email protected] for more information.
3d Photo Boothhttps://www.looklook.co.uk/wp-content/uploads/2019/04/ezgif-1-42095cf0891d.gif397535LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
What is a 3D photobooth?
A bullet time photo booth, sometimes referred to as a 3d Photo booth or Array photo booth, is the ultimate in event photography.
This innovative photography technique captures a split second in time to ‘freeze frame’ your guests. A 3D photo booth utilises multiple cameras set on an arc. Each camera fires at the same time: taking the same shot but from a slightly different angle. These multiple still images are knitted to form a Gif, making the guest appear 3D.
The capture can catch a split-second in time so anything like a jump or a hair flick are mastered.
How does a 3d photobooth work?
A 3D photo booth utilises up to 12 cameras in an arc which all fire at the same time; taking 12 photographs each from a slightly different angle.
Once the content is created it is pinged instantly to our industry-leading GIFGIF software where the guest can see their image, send to themselves via SMS and share instantly on their preferred social network.
We can also add a GDPR compliant step into the journey and add a data-capture form so your guests can add in their email address. Plus as all images are shared via our platform we can provide a stats report at the end of the campaign to show how many GIFs were taken and where they were shared.
Celebrity photography styles
Bullet time booths have been used across the pond for a whole range of celebrity events, here is one of our absolute faves, featuring none other than Queen Bee herself.
3d photobooths are next-level in terms of event and marketing campaign photography. The content uses top of the range DSLR cameras so each image is perfectly crisp and along with studio style lighting it means guests can look their best. By combing this multi-cam booth with our own GIFGIF software means the user-journey is exactly the same as for GIFGIF . The ease of sending via SMS means we can maximise share rates and decrease drop-off.
Lighting – Our Bullet Time booth comes with two studio lights to make your guests look their best.
Set – You can really go to town with the set for this. You can have seats, bikes, a bed – the list is endless.
Backdrop – A corner backdrop works best, this can be just plain printed coloured backdrop or it could be a living floral wall, balloon backdrop, pom poms or anything else that takes your fancy. Something with colour and texture helps to amplify the 3d effect.
Overlays – These can feature your brand and key messages at the end of the video or throughout the footage.
What’s next from LOOKLOOK?
As well as developing the bullet time photobooth we have also been designing our very own custom Video Effects Suite which can take user-generated content and manipulate it in line with your brief. This will be a really powerful tool to create completely on-brand user content for your brand.
Benefit’s ‘Bold Is Beautiful’ Projecthttps://www.looklook.co.uk/wp-content/uploads/2019/05/Screenshot-2019-05-27-11.52.18.png854828LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
BENEFIT’s BOLD IS BEAUTIFUL PROJECT
This Spring we are lucky enough to partner with Benefit Cosmetics on their Bold is Beautiful project. We worked with them by providing a Gif booth in store at their Spittalfield’s boutique and their Carnaby Street flagship store.
Carnaby Street New Benefit Store
Benefit Gif booth
Benefit host the Bold Is Beautiful Project every year to raise money for their favourite charities. This year the two charities involved are Refuge: a charity aimed at helping domestic abuse survivors, and LOOK GOOD FEEL BETTER who improve the quality of life for people undergoing cancer treatment.
HOW TO GET INVOLVED
You can get involved in a number of ways, including;
Drop into the Benefit cosmetics boutique and donate to use the Benefit Gif booth
So far the project has raised over £100,000 and counting. Our Spittalfield’s gif booth is set-up so that you can donate £1 via the till point to the charity when you use the booth. Each GIF is completely customised, as it the entire user-journey from the SMS text to the social share captions.
WHY A GIF BOOTH?
GIFGIF is perfect for in-store activations due to it’s small, compact size. Benefit chose to have multiple animated overlays featuring their superhero icon which looks great and increases brand recognition for the project when shared online.
We are delighted to be working with Benefit and supporting two well deserving charities by raising funds and raising profile for them. For the beginning of the campaign, customers could engage with the Carnaby Street gif booth for the first few weeks and Spittalfields for the last two weeks.
The project runs until the 2nd June so get on down to the Spitalfield’s gif booth and get involved.
FIND OUT MORE..
If you’d like to speak to us about an in-store photo, immersive photo experience or brand experience get in touch with [email protected] We have a range of Off-the-shelf solutions including an Array booth or 3D photo booth, photo booths with custom video after effects and can help you to increase brand affinity and score NPS points with your customers.
Warner Brothers Studio Tour: Gringott’s Launch Nighthttps://www.looklook.co.uk/wp-content/uploads/2019/04/WhatsApp-Image-2019-04-04-at-12.55.042.jpeg7681024LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
We are huge Harry Potter fans here at LOOKLOOK. Therefore, the news that they were adding a new extension and guests could use our GIF booth at the launch, was Ah-ma-zing!
Try your hand at lifting up your own broom – hands free of course,
And you get to walk down Diagon Alley.
The newest expansion is their biggest to date and was created by many of the crew that worked on the film. The grand banking hall is an exact replica of the film. Similarly, it has marble pillars, chandeliers and individual tellers desks.
GIF BOOTH FOR THE WIN
We were delighted when Warner Bro’s asked us to help promote the launch with our Gif booth. Not only did we capture content from their opening night of Gringott’s. but we could advise on the best possible tech solution for our client.
Our role was to capture Harry Potter GIFs as the press, influencers and VIP had the very first tour on the opening night. GIFGIF was busy all night long, so busy in fact we had two units in different parts of the tour so no-one missed out.
GIf booth at Warner Brothers Studio Tour Gringott’s launch
Creating ultra-quick, fun, user-generated content is what we do. We like to create a bespoke solution for each of our clients. For this client we suggested adding an animated overlay to the frame to make the content more captivating. You can see the shimmering gold in the text above and the stacking up of gold coins at the bottom of the frame, with the guests front and centre.
GIf booth at Warner bros studio tour
Now we hear there’s news of a studio tour set to open in 2020 for Game Of Thrones, we are all. ears.
WHAT MAKES A GREAT GIF?https://www.looklook.co.uk/wp-content/uploads/2018/10/WhatsApp-Image-2018-10-10-at-19.16.22.jpeg9001600LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
After a jam-packed Autumn we’re stopping for a moment to take a look back at some of our favourite GIFs from the past few months. Choosing a favourite GIF was like being asked to pick a favourite child, so we have narrowed it down to our top five, which helped soothe the dilemmas and lessen the impassioned arguments going on in the office!
There’s many factors that come into play when creating a great GIF – the lighting, the set, the actions, the product relevance – all play their own part, here is a few of our faves….
Harry Potter GIF booth
Warner Brothers wanted guests to get a taste of their Harry Potter studio tour at their SquareMeal event, so our open photo booth was the perfect fit for their Harry Potter set complete with props, set and character from the film as well as some excellent wizard impressions. We are totally under the spell of this GIF. Expelliarmus!
Back to D’lites, back to reality
Our ring light gif booth was the perfect choice for the reflective wonderland at the launch party for Skechers D’lites. There’s something about the impact of the beauty ring and the light bouncing off the reflective surfaces that creates a super insta-friendly image. There’s nothing we love more than to amplify your event through creating amazing content that people LOVE to share: Skechers GIF booth users could share their unique social media GIF to their chosen channel in a matter of seconds leaving them plenty of time to pick out which D’lites to go for, then promptly heading back to have another go and create more content.
These boots are made for walking
If a picture is worth a thousand words, then what about a GIF? Sometimes all you need is some good old ridiculous facial expressions to get your GIF off to a good start. Our mobile photo booth can get on the road before you can even lace up your boots, which we did with our trip to Manchester to party with Dr Martens at Neighbourhood festival. Guests used the time between sets to visit our gif photo booth and grab a GIF as well as a print out souvenir before making it back down to the front of the stage. We think this GIF rocks!
All that glitters
Using the product to create an immersive scene that guests can interact with is a great way to create an impactful gif. Ok, so technically this one isn’t a GIF, it’s one of our new MP4s but since our photo booth app for iPad works for stills, GIF’s and MP4s we figured this was game for our top 5. Jo Malone tasked us with fitting our set up into their giant gift box display for their Christmas press day. Guests got to walk through the gift box with the most beautiful array of Christmas baubles towards our camera that caught an MP4 and added a glowing light effect. Campaign footage was added as an end frame so guests got a video that was infinitely shareable. Here’s Ruby from our team exploring the gift box for the first time.
You wear it well
Woolrich presented their fall/winter collaboration range with British design house Griffin in London this September. Guests donned winter jackets and pieces from the new range to test them against the elements capturing the snow storm in our selfie gif booth. We love a brand activation that is really interactive and these two protected themselves from the snow flurry whilst taking a fabulous GIF, There’s no business like snow business.
If you are looking to amplify your next product launch or event, get in touch with [email protected]
CONTENT HIGHLIGHTS FROM THE 2018 AWARDS SEASONhttps://www.looklook.co.uk/wp-content/uploads/2018/04/2018-oscars-seliger-portrait-studio-Margot-Robbie-ss06-1024x1024.jpg10241024adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Award-season has come and gone and once again the appetite for behind the scenes content was huge. The big-name award ceremonies pull in viewers from entertainment, celebrity, fashion, art and culture and even politics and let’s face it, as we are never likely to get invited to such a party, it leaves us yearning for more. However, savvy brand owners are ahead of the curve producing ever more proliferated content showing Access All Areas, red-carpet looks, behind the scenes and short-form vignettes to really capture and engage users attention.
We’ve rounded up the best content for you to peruse…
Hold the phone, the elevator is back! We had to make some popcorn and clear an hour in our calendars to watch the fabulous elevator videos created by photographer Douglas Friedman. The Golden Globes kicked off the 2018 awards season on the 7th of January and stars did not take themselves too seriously to capture some fantastic videos at the InStyle and Warner Brothers after party at the Beverly Hilton. This captured a lighter moment in an evening awash with black as Hollywood got on board with the #metoo movement, showing support by dressing in black and bringing activists from a number of different industries along as their guests to walk the red carpets and shine a light on to a subject left too long in the dark.
Highlights included Laverne Cox with a hoover, Allison Janney celebrating her best supporting actress win for I, Tonya and of course some impressive dance skills put on display by the cast of Stranger Things. The Instagram views rolled in, with Lea Michele’s bend and snap bringing in 5.9million views.
The SAG awards were up next in mid January. The post-show Gala was hosted for the 22nd year by People magazine and the Entertainment Industry Foundation and the theme of ‘reflection’ was mirrored throughout the venue. Stars could step into the TNT photobooth, inspired by the network’s new show ‘The Alienist’ which was due to premier the next night. The booth was also influenced by Yayoi Kusama’s Infinity rooms at the broad museum, surely the most desirable instagram backdrop of 2017. We love the tonal colours that the chandeliers create and the glimpses of reflections throughout the mirrored surroundings.
With Instagram announcing this week that it is bringing shopping to 8 new countries after its trial period in the US, consumers are treated to a very accessible “see it-buy it” experience. The purchase at first sight was put to the test by EE at this years BAFTAs, held on the 18th of February at the Royal Albert Hall.
EE utilised the Google Pixel 2 to create a rig that would snap stars on the red carpet from 12 different angles, creating a 3D effect as the images displayed as a rotating GIF. Using software with image recognition an array of similar outfits were displayed at affordable prices so that viewers could swipe up on the EE instagram stories and shop the look, in real time as the red carpet footage continued live on their screens.
EE announced that over 20,000 users shopped affordable versions of the red carpet outfits and that Jennifer Lawrence’s Dior gown received the most amount of attention.
Mark Seliger let a little light in for his 5th year of Oscar portraits. Taken at the Vanity Fair party, he captured nominees, winners and academy award guests in the instagram portrait studio.
The lightness was a departure from his previous years and as the worlds biggest stars gazed out of the windows you can’t help but wonder, what’s next?
“Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars,” said Karin Gilford, senior vice president of Digital Media at Walt Disney’s ABC network.
The show was aired on ABC as well as live streamed on ABC.com and the ABC app. The red carpet and back-stage was live-streamed on Facebook and also on Instagram stories. Add to this the YouTube live videos and after-party content by InStyle and Vanity Fair and it’s easy to see there’s no shortage of desire for easy-to-consume content.
If you are looking for user-generated content from your campaign get in touch with [email protected]
Dr Martens Flagship is GIFFING customers the best experience possiblehttps://www.looklook.co.uk/wp-content/uploads/2018/04/Dr-Martens-store-1024x670.png1024670adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Dr Martens: a brand synonymous with self-expression, rebellion and Brit youth culture. It was no wonder then, when the music heritage footwear company were looking for a new flagship location, it had to be Camden; and it had to be LOOKLOOK.
London’s Camden area is famous for markets, the Camden Locks and great music. With this backdrop the retail space had a lot to live up to! And the space is really packing a punch; with a dedicated gig space putting on regular nights, a GIF booth to capture all the fun and increase brand awareness and footfall, and a full personalisation station to help achieve that elusive pair of bespoke DM’s, there’s a lot for customers to do.
GIFGIF at Dr Martens in London
Built on the music
The store is home to a gig space called The Boot Room which plays host to live performances with top DJ’s from Mixclouds books.
“Dr. Martens has a long-standing relationship with music and the creative communities, so having an area which fans can access and use to showcase their talent will be a really positive thing – especially to London’s music venue scene which is under ever-increasing pressure of closure. We very much see this exciting new store becoming a cultural hub for the brand, its fans and Camden.” said A Dr Martens spokesperson.
Experience and Innovation
The brand were keen to bring their flair for innovation to the storefront with a GIF booth for making and sharing instant GIF’s from LOOKLOOK. Easy for customers to make hilarious GIF’s and a superslick user-journey for customers to share the brand’s retail message through the hashtag #drmartensstyle, it was a no brainer for the innovative footwear brand.
Dr Martens GIF booth from LOOKLOOK
Also in the experiential realm is a VR experience from Oculus which features a Virtual Reality tour of the factory floor to see just how Dr. Martens are made
There’s also a specific area for customising and personalising their products. You can also bring in your old DM’s to be upgraded with some customisation and look out for special edition hand painted boots specific to that store.
“By opening a store in Camden Market it allows Dr. Martens to have a conversation with both our local and international fans against the backdrop of the alternative and vibrant community of Camden. It also positions the brand in its rightful home – an area steeped in authenticity and musical heritage,” a DM’s spokesperson said.
STATS STATS STATS
In the two months since GIFGIF has been in store we’ve seen literally thousands of GIF’s made, with Brand Engagement Opportunities (people viewing the GIF) well exceeding 50,000.
Experience is the new Retail
This new style of store is part of a trend we are seeing where brands are embracing the experiential side by providing a more welcoming home environment where customers feel like close friends.
Head to The Dr. Martens Store at:
Unit 26 -27 Camden Market Chalk Farm Road London NW1 8AH
FITBIT Fit Night Out Madrid 2017https://www.looklook.co.uk/wp-content/uploads/2018/04/1249-1B2TJH-MjAxNzA2LW1hZHJpZC1mbm8vRk5PbWFkcmlkMTdfTWlndWVsX09uaWV2YV9Gb3RvZ3JhZm9fLTE4My5qcGc.jpg644429adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
The sun was scorching as 4,000 women descended on Madrid’s Plaza de Colon for FIT NIGHT OUT on June 2nd 2017.
The event was organised by Women’s Health magazine as a way for women to come together to celebrate health and wellness in a party atmosphere. Guests could enjoy a range of gym classes such as Zumba, Bikram Yoga, Body Balance and more; there was a photo-call opportunity with model and actress Vanessa Romero; healthy snacks and drinks to fuel the active part-goers by Thins, and of course, a hilarious, action-packed GIF making station.
GIFGIF is the perfect photo technology for international events as it is compact, quick to set-up and easy to travel with. GIFGIF takes hardly any time to build on-site and the fun can start within minutes. It is completely addictive and had queues all night long.
GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT
The buzz for the event was incredible as women travelled from all over Spain to support each other in a great cause. GIFGIF was incredibly popular all night long as groups of women wanted to make a GIF with their besties.
As well as GIF’s guests could take away a print out from the event within a branded FITBIT frame.
GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT
GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT
To find out how we can bring you event to life one GIF at a time get in touch: email: [email protected] , call 0203 005 4926 or visit www.looklook.co.uk
Halloween – Let’s Get Spooky!https://www.looklook.co.uk/wp-content/uploads/2016/10/Pastel-Pumkins-edit.jpg1348899adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!
Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.
But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…
I’m A Mouse…Duh!
Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!
The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!
Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.
Grandin Road Macy’s NYC
Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s
The Most Instagrammable Content at London Fashion Week SS17 #LFWhttps://www.looklook.co.uk/wp-content/uploads/2018/04/LFW-Alexa-Susie.jpg690460adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
London Fashion Week SS17 has come and gone and we are still reeling from all the excitement it created. Every year it gets bigger and better as more brands engage with even larger audiences through social media and user generated content.
As London Fashion Week themselves said;
“…there are more ways than ever to get involved through digital engagement.”
Here at LOOKLOOK we have seen massive increase in brands looking to create fun, shareable and engaging content and it doesn’t look likely to change anytime soon. Figures show that 84% of customers are more likely to buy a product after experiencing the brand or product at an event (Event Marketing Institute, 2014). We’ve worked with top brands such as Nike, Selfridges and Macy’s in New York all coming to us with the brief of wanting to engage their customers in an experiential way.
This year we have seen more innovative ways than ever for brands to engage with their fanbase; Instagram Stories live takeovers from @LondonFashionWeek to live streaming of catwalk shows. We’ve seen ASOS creating live 15-min interview based podcasts with fashion insiders and the OUTNET’s immersive experience with their instagrammable hub of light and colour. Fashion brands are leading the way when it comes to embracing digital mediums and user generated content.
Of all the fashion weeks, London is known to be the most quirky and open-minded. With big names like Burberry showing alongside newbies Ashley Williams and Shrimps and regular attendees including eclectic style blogger Susie Lau of Style Bubble, cool girl Alexa Chung and 7ft inflatable latex clad Pandemonia, it’s easy to see why the fashionistas of the world have all eyes on the capital in February and September each year.
Pandemonia, Susie Style Bubble and Alexa Chung at #LFW
London Fashion Week SS17 Stats…
78 shows and presentations
Over 5000 visitors from over 58 countries
1,258500 posts on Instagram tagged #LFW
24, 000 bottles of Evian drunk (say whaaaat?)
#LFW (as it’s now known thanks to Instagram and Twitter) is the perfect opportunity for brands and designers to create experiences and content for users to share on social media.
Here is LOOKLOOK’s round-up of the top Instagrammable (is that a word?) content from London Fashion Week SS17.
4,199 Instagram Hashtags
For the last few years Burberry have been way ahead of the game with regards to digital content and this season the super-brand did not disappoint with it’s specially designed venue ‘Makers House’.
Not only did the brand’s much anticipated, first non-seasonal, see-now-buy-now catwalk show take place here but the venue was open for a week after, showcasing original works by Britain’s finest artisans using the collection as inspiration. Cue the fash-pack snapping and sharing their experiences on Instagram!
The Fash-Pack on Instagram #BurberryMakersHouse
VIP show guests such as Cara Delevingne, Lily James and DAZED’s Jefferson Hack were also invited into ‘The Studio’ of Makers House to create beautifully shot video content for Instagram featuring ceramic busts and a touch of good old British humour.
THE OUTNET celebrated the personal style of industry insiders, show-goers and visitors alike at its Instagrammable hub of light and color. Visitors were able to recharge their batteries, enjoyed fashion week fuel by Jasmine and Melissa Hemsley of HEMSLEY+HEMSLEY and enjoyed the immersive experience as they watched their own personal style light up the room.
Shoes. A girl’s (non-diamond) best friend….and we’d like both shoe designers Charlotte Olympia and Sophia Webster to be in our Girl Gang please! Both designers graduates of the renowned Cordwainers Collage and both with a passion for colour, fun and femininity in their shoes and accessories.
Charlotte’s London Fashion Week SS17 presentation took place in the Sheraton Grand Hotel ballroom and was inspired by Carmen Miranda and 1940’s cabaret joints. A chorus line of dancers decked out in sequin swimsuits and Charlotte’s fruity platform heels danced with giant foam bananas, much to the guests phone-camera delight.
Charity DKMS wanted to raise awareness of their cause by partnering with various brands, celebrities and photographers associated with London Fashion Week. Their #ShareTheLove campaign asked attendees to ‘kiss and share’, whether that be each other in photos taken by Greg Williams or at our GIFGIF booth at the Liv Tyler x Belstaff SS17 presentation.
Liv Tyler and Celebrity Hairdresser James Brown ‘Sharing The Love’