Gif booth at Harry Potter Studio Tour

Warner Brothers Studio Tour: Gringott’s Launch Night

Warner Brothers Studio Tour: Gringott’s Launch Night 768 1024 LookLook

We are huge Harry Potter fans here at LOOKLOOK. Therefore, the news that they were adding a new extension and guests could use our GIF booth at the launch, was Ah-ma-zing!

If you haven’t already checked out the Making of Harry Potter tour then you are in for a treat.  For instance,  you can:

  • Board the Hogwarts Express;
  • Try your hand at lifting up your own broom – hands free of course,
  • And you get to walk down Diagon Alley.

The newest expansion is their biggest to date and was created by many of the crew that worked on the film. The grand banking hall is an exact replica of the film.  Similarly, it has marble pillars,  chandeliers and individual tellers desks.


We were delighted when Warner Bro’s asked us to help promote the launch with our Gif booth.  Not only did we capture content from their opening night of Gringott’s.  but we could advise on the best possible tech solution for our client.

Our role was to capture Harry Potter GIFs as the press, influencers and VIP had the very first tour on the opening night.  GIFGIF was busy all night long, so busy in fact we had two units in different parts of the tour so no-one missed out.

GIf booth at Warner Brothers Studio Tour Gringott's launch

GIf booth at Warner Brothers Studio Tour Gringott’s launch

Creating ultra-quick, fun, user-generated content is what we do.  We like to create a bespoke solution for each of our clients.  For this client we suggested adding an animated overlay to the frame to make the content more captivating.  You can see the shimmering gold in the text above and the stacking up of gold coins at the bottom of the frame, with the guests front and centre.


Now we hear there’s news of a studio tour set to open in 2020 for Game Of Thrones, we are all. ears.

Get in touch,



Skechers D'lites Open Gif booth


WHAT MAKES A GREAT GIF? 900 1600 LookLook

After a jam-packed Autumn we’re stopping for a moment to take a look back at some of our favourite GIFs from the past few months. Choosing a favourite GIF was like being asked to pick a favourite child, so we have narrowed it down to our top five, which helped soothe the dilemmas and lessen the impassioned arguments going on in the office!

There’s many factors that come into play when creating a great GIF – the lighting, the set, the actions, the product relevance – all play their own part, here is a few of our faves….

Harry Potter GIF booth

Warner Brothers wanted guests to get a taste of their Harry Potter studio tour at their SquareMeal event, so our open photo booth was the perfect fit for their Harry Potter set complete with props, set and character from the film as well as some excellent wizard impressions.  We are totally under the spell of this GIF. Expelliarmus!

open photo booth

Back to D’lites, back to reality

Our ring light gif booth was the perfect choice for the reflective wonderland at the launch party for Skechers D’lites. There’s something about the impact of the beauty ring and the light bouncing off the reflective surfaces that creates a super insta-friendly image. There’s nothing we love more than to amplify your event through creating amazing content that people LOVE to share: Skechers GIF booth users could share their unique social media GIF to their chosen channel in a matter of seconds leaving them plenty of time to pick out which D’lites to go for, then promptly heading back to have another go and create more content.

Ring light gif booth

These boots are made for walking

If a picture is worth a thousand words, then what about a GIF? Sometimes all you need is some good old ridiculous facial expressions to get your GIF off to a good start. Our mobile photo booth can get on the road before you can even lace up your boots, which we did with our trip to Manchester to party with Dr Martens at Neighbourhood festival. Guests used the time between sets to visit our gif photo booth and grab a GIF as well as a print out souvenir before making it back down to the front of the stage. We think this GIF rocks!

mobile photo booth

All that glitters

Using the product to create an immersive scene that guests can interact with is a great way to create an impactful gif.  Ok, so technically this one isn’t a GIF, it’s one of our new MP4s but since our photo booth app for iPad works for stills, GIF’s and MP4s we figured this was game for our top 5. Jo Malone tasked us with fitting our set up into their giant gift box display for their Christmas press day. Guests got to walk through the gift box with the most beautiful array of Christmas baubles towards our camera that caught an MP4 and added a glowing light effect. Campaign footage was added as an end frame so guests got a video that was infinitely shareable. Here’s Ruby from our team exploring the gift box for the first time.

You wear it well

Woolrich presented their fall/winter collaboration range with British design house Griffin in London this September. Guests donned winter jackets and pieces from the new range to test them against the elements capturing the snow storm in our selfie gif booth. We love a brand activation that is really interactive and these two protected themselves from the snow flurry whilst taking a fabulous GIF, There’s no business like snow business.

Brand Activation selfie gif booth
If you are looking to amplify your next product launch or event, get in touch with




Award-season has come and gone and once again the appetite for behind the scenes content was huge.  The big-name award ceremonies pull in viewers from entertainment, celebrity, fashion, art and culture and even politics and let’s face it, as we are never likely to get invited to such a party, it leaves us yearning for more.  However, savvy brand owners are ahead of the curve producing ever more proliferated content showing Access All Areas, red-carpet looks, behind the scenes and short-form vignettes to really capture and engage users attention.

We’ve rounded up the best content for you to peruse…

Golden Globes

Hold the phone, the elevator is back! We had to make some popcorn and clear an hour in our calendars to watch the fabulous elevator videos created by photographer Douglas Friedman. The Golden Globes kicked off the 2018 awards season on the 7th of January and stars did not take themselves too seriously to capture some fantastic videos at the InStyle and Warner Brothers after party at the Beverly Hilton. This captured a lighter moment in an evening awash with black as Hollywood got on board with the #metoo movement, showing support by dressing in black and bringing activists from a number of different industries along as their guests to walk the red carpets and shine a light on to a subject left too long in the dark.

Highlights included Laverne Cox with a hoover,  Allison Janney celebrating her best supporting actress win for I, Tonya and of course some impressive dance skills put on display by the cast of Stranger Things. The Instagram views rolled in, with Lea Michele’s bend and snap bringing in 5.9million views.

SAG awards

The SAG awards were up next  in mid January. The post-show Gala was hosted for the 22nd year by People magazine and the Entertainment Industry Foundation and the theme of ‘reflection’ was mirrored throughout the venue. Stars could step into the TNT photobooth, inspired by the network’s new show ‘The Alienist’ which was due to premier the next night. The booth was also influenced by Yayoi Kusama’s Infinity rooms at the broad museum, surely the most desirable instagram backdrop of 2017. We love the tonal colours that the chandeliers create and the glimpses of reflections throughout the mirrored surroundings.


With Instagram announcing this week that it is bringing shopping to 8 new countries after its trial period in the US, consumers are treated to a very accessible “see it-buy it” experience. The purchase at first sight was put to the test by EE at this years BAFTAs, held on the 18th of February at the Royal Albert Hall.

EE utilised the Google Pixel 2 to create a rig that would snap stars on the red carpet from 12 different angles, creating a 3D effect as the images displayed as a rotating GIF. Using software with image recognition an array of similar outfits were displayed at affordable prices so that viewers could swipe up on the EE instagram stories and shop the look, in real time as the red carpet footage continued live on their screens.

EE announced that over 20,000 users shopped affordable versions of the red carpet outfits and that Jennifer Lawrence’s Dior gown received the most amount of attention.

Academy Awards

Mark Seliger let a little light in for his 5th year of Oscar portraits. Taken at the Vanity Fair party, he captured nominees, winners and academy award guests in the instagram portrait studio.

The lightness was a departure from his previous years and as the worlds biggest stars gazed out of the windows you can’t help but wonder, what’s next?

“Our goal is to make sure fans are having a really full, immersive experience leading up to, during and after the Oscars,” said Karin Gilford, senior vice president of Digital Media at Walt Disney’s ABC network.

The show was aired on ABC as well as live streamed on and the ABC app. The red carpet and back-stage was live-streamed on Facebook and also on Instagram stories. Add to this the YouTube live videos and after-party content by InStyle and Vanity Fair and it’s easy to see there’s no shortage of desire for easy-to-consume content.

If you are looking for user-generated content from your campaign get in touch with


Dr Martens Flagship is GIFFING customers the best experience possible

Dr Martens Flagship is GIFFING customers the best experience possible 1024 670 admin

Dr Martens: a brand synonymous with self-expression, rebellion and Brit youth culture. It was no wonder then, when the music heritage footwear company were looking for a new flagship location, it had to be Camden; and it had to be LOOKLOOK.

London’s Camden area is famous for markets, the Camden Locks and great music. With this backdrop the retail space had a lot to live up to!  And the space is really packing a punch; with a dedicated gig space putting on regular nights, a GIF booth to capture all the fun and increase brand awareness and footfall, and a full personalisation station to help achieve that elusive pair of bespoke DM’s, there’s a lot for customers to do.

GIFGIF booth Dr Martens camden

GIFGIF at Dr Martens in London

Built on the music

The store is home to a gig space called The Boot Room which plays host to live performances with top DJ’s from Mixclouds books.

“Dr. Martens has a long-standing relationship with music and the creative communities, so having an area which fans can access and use to showcase their talent will be a really positive thing – especially to London’s music venue scene which is under ever-increasing pressure of closure. We very much see this exciting new store becoming a cultural hub for the brand, its fans and Camden.” said A Dr Martens spokesperson.


Experience and Innovation

The brand were keen to bring their flair for innovation to the storefront with a GIF booth for making and sharing instant GIF’s from LOOKLOOK.  Easy for customers to make hilarious GIF’s and a superslick user-journey for customers to share the brand’s retail message through the hashtag #drmartensstyle,  it was a no brainer for the innovative footwear brand.

DR martends GIFGIF

Dr Martens GIF booth from LOOKLOOK

Also in the experiential realm is a VR experience from Oculus which features a Virtual Reality tour of the factory floor to see just how Dr. Martens are made

There’s also a specific area for customising and personalising their products. You can also bring in your old DM’s to be upgraded with some customisation and look out for special edition hand painted boots specific to that store.

“By opening a store in Camden Market it allows Dr. Martens to have a conversation with both our local and international fans against the backdrop of the alternative and vibrant community of Camden. It also positions the brand in its rightful home – an area steeped in authenticity and musical heritage,” a DM’s spokesperson said.


In the two months since GIFGIF has been in store we’ve seen literally thousands of GIF’s made,  with Brand Engagement Opportunities (people viewing the GIF) well exceeding 50,000.

Experience is the new Retail

This new style of store is part of a trend we are seeing where brands are embracing the experiential side by  providing a more welcoming home environment where customers feel like close friends.



Head to The Dr. Martens Store at:

Unit 26 -27
Camden Market
Chalk Farm Road

FITBIT Fit Night Out Madrid 2017

FITBIT Fit Night Out Madrid 2017 644 429 admin

The sun was scorching as 4,000 women descended on Madrid’s Plaza de Colon for FIT NIGHT OUT on June 2nd 2017.

The event was organised by Women’s Health magazine as a way for women to come together to celebrate health and wellness in a party atmosphere.  Guests could enjoy a range of gym classes such as Zumba, Bikram Yoga, Body Balance and more; there was a photo-call opportunity with model and actress Vanessa Romero;  healthy snacks and drinks to fuel the active part-goers by Thins, and of course,  a hilarious, action-packed GIF making station.

GIFGIF is the perfect photo technology for international events as it is compact, quick to set-up and easy to travel with.  GIFGIF takes hardly any time to build on-site and the fun can start within minutes.  It is completely addictive and had queues all night long.

GIFGIF fun at FNO madrid

GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT

The buzz for the event was incredible as women travelled from all over Spain to support each other in a great cause.  GIFGIF was incredibly popular all night long as groups of women wanted to make a GIF with their besties.

As well as GIF’s guests could take away a print out from the event within a branded FITBIT frame.

Guests looking at their prints at FNO Madrid

GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT

GIFGIF at FNO madrid

GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT

To find out how we can bring you event to life one GIF at a time get in touch: email: , call 0203 005 4926 or visit



Halloween – Let’s Get Spooky!

Halloween – Let’s Get Spooky! 1348 899 admin

Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!

Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.

But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…

I'm A Mouse...Duh!

I’m A Mouse…Duh!

Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!

The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!

Which Witch?!

Which Witch?!

Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.

Grandin Road Macy's NYC

Grandin Road Macy’s NYC


Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s

Check out our The Dots portfolio for more GIFs and info

Team LOOKLOOK’s Top 5 Favourite Things About Halloween

  1. The Cult Classic MoviesHocus Pocus, The Addams Family, The Craft, Scream and Beetlejuice Beetlejuice BEETLEJUICE!Hocus Pocus
  2. The Make-UpWe love this Halloween make-up tutorial from our lovely client Charlotte Tilbury
  3. The Parties – An excuse to dress-up, eat sweeties and be home way past the witching hour!
    Drink Up! Witches Brew and Blood Shots

    Drink Up! Witches Brew and Blood Shots

  4. Pumpkin Carving – Get Messy!
  5. Only 8 weeks till Christmas – too early to be thinking about the presents? Nope!

Elf Santa

The Most Instagrammable Content at London Fashion Week SS17 #LFW

The Most Instagrammable Content at London Fashion Week SS17 #LFW 690 460 admin

London Fashion Week SS17 has come and gone and we are still reeling from all the excitement it created. Every year it gets bigger and better as more brands engage with even larger audiences through social media and user generated content.

As London Fashion Week themselves said;

“…there are more ways than ever to get involved through digital engagement.”

Here at LOOKLOOK we have seen massive increase in brands looking to create fun, shareable and engaging content and it doesn’t look likely to change anytime soon. Figures show that 84% of customers are more likely to buy a product after experiencing the brand or product at an event (Event Marketing Institute, 2014).  We’ve worked with top brands such as Nike, Selfridges and Macy’s in New York all coming to us with the brief of wanting to engage their customers in an experiential way.

This year we have seen more innovative ways than ever for brands to engage with their fanbase; Instagram Stories live takeovers from @LondonFashionWeek to live streaming of catwalk shows.  We’ve seen ASOS creating live 15-min interview based podcasts with fashion insiders and the OUTNET’s immersive experience with their instagrammable hub of light and colour.  Fashion brands are leading the way when it comes to embracing digital mediums and user generated content.

Of all the fashion weeks, London is known to be the most quirky and open-minded. With big names like Burberry showing alongside newbies Ashley Williams and Shrimps and regular attendees including eclectic style blogger Susie Lau of Style Bubble, cool girl Alexa Chung and 7ft inflatable latex clad Pandemonia, it’s easy to see why the fashionistas of the world have all eyes on the capital in February and September each year.

Pandemonia, Susie Style Bubble and Alexa Chung at #LFW


London Fashion Week SS17 Stats…

  • 78 shows and presentations
  • Over 5000 visitors from over 58 countries
  • 1,258500 posts on Instagram tagged #LFW
  • 24, 000 bottles of Evian drunk (say whaaaat?)

#LFW (as it’s now known thanks to Instagram and Twitter) is the perfect opportunity for brands and designers to create experiences and content for users to share on social media.

Here is LOOKLOOK’s round-up of the top  Instagrammable (is that a word?) content from London Fashion Week SS17.

Burberry #BurberryMakersHouse

4,199 Instagram Hashtags

For the last few years Burberry have been way ahead of the game with regards to digital content and this season the super-brand did not disappoint with it’s specially designed venue ‘Makers House’.

Not only did the brand’s much anticipated, first non-seasonal, see-now-buy-now catwalk show take place here but the venue was open for a week after, showcasing original works by Britain’s finest artisans using the collection as inspiration. Cue the fash-pack snapping and sharing their experiences on Instagram!

The Fash-Pack on Instagram #BurberryMakersHouse

VIP show guests such as Cara Delevingne, Lily James and DAZED’s Jefferson Hack were also invited into ‘The Studio’ of Makers House to create beautifully shot video content for Instagram featuring ceramic busts and a touch of good old British humour.


THE OUTNET #LightUpTheRoom 

1,854 Instagram Tags

THE OUTNET celebrated the personal style of industry insiders, show-goers and visitors alike at its Instagrammable hub of light and color. Visitors were able to recharge their batteries, enjoyed fashion week fuel by Jasmine and Melissa Hemsley of HEMSLEY+HEMSLEY and enjoyed the immersive experience as they watched their own personal style light up the room.


Charlotte Olympia & Sophia Webster

#LetsGoBananas & #DollyBirdsOfParadise

Shoes. A girl’s (non-diamond) best friend….and we’d like both shoe designers Charlotte Olympia and Sophia Webster to be in our Girl Gang please! Both designers graduates of the renowned Cordwainers Collage and both with a passion for colour, fun and femininity in their shoes and accessories.

Charlotte’s London Fashion Week SS17 presentation took place in the Sheraton Grand Hotel ballroom and was inspired by Carmen Miranda and 1940’s cabaret joints. A chorus line of dancers decked out in sequin swimsuits and Charlotte’s fruity platform heels danced with giant foam bananas, much to the guests phone-camera delight.

476 likes on @karlaotto Instagram Post


47.4k Views on @charlotte_olympia Boomerang Insta Post

#LetsGoBananas! Thank you @sheratongrandlondon for hosting us????????????

A post shared by Charlotte Olympia Dellal (@charlotteolympia) on

Sophia Webster’s presentation ‘Dolly Birds of Paradise’ was another visually beautiful showcase, with models posing in giant birdcages and sounds of the 60’s playing as guests snapped happy.

224 posts with #DollyBirdsOfParadise

…classy birds @sophiawebster #londonfashionweek #sophiawebster

A post shared by Stefan Lindemann (@stefanloves) on


V By Very LFW Party  – Mirror Box Photo Fun

Online retailer Very celebrated the new season of their V by Very collection by throwing one hell of a shindig featuring a cool mirrored room for guests to take trippy selfies in.

8,156 likes on Instagram by @toffgeorgia

Digital content

One of the most instagrammable images at LFWSS17

At the @veryuk LFW party tonight wearing @veryuk ???? #VbyVery

A post shared by Rosie Fortescue (@rosiefortescue) on

Sadie Clayton – Holographic Models

Luxury sculptural womenswear designer Sadie Clayton shied away from the traditional use of models this time around and instead her presentation was shown through the medium of holograms.

1,108 views on Instagram post by @sassoonsalonuk featuring @iamsadieclayton


DKMS #ShareTheLove @ Belstaff

Charity DKMS wanted to raise awareness of their cause by partnering with various brands, celebrities and photographers associated with London Fashion Week. Their #ShareTheLove campaign asked attendees to ‘kiss and share’, whether that be each other  in photos taken by Greg Williams or at our GIFGIF booth at the Liv Tyler x Belstaff SS17 presentation.

Liv Tyler and Celebrity Hairdresser James Brown ‘Sharing The Love’

Poppy Delevingne & Daisy Lowe ‘Share The Love’


1,302 Views on our GIFGIF posted by Marissa Montgomery

Guests of the Belstaff presentation #ShareTheLove


We are convinced that engaging with larger audiences through experiential events is the way things are going.  And where ever the fashion brands go, the rest will surely follow.

Want to create instantly shareable content at your next event? Call the LOOKLOOK team on 0203 005 4926 or email to request our corporate brochure.

Follow us on Instagram for ideas and tips for your next event.

Charlotte Tilbury x GIFGIF – How LOOKLOOK Became Window Stars

Charlotte Tilbury x GIFGIF – How LOOKLOOK Became Window Stars 3215 2087 admin

Kate Moss. Kim Kardashian. Gigi Hadid. Cara Delevigne. Just a few of the superstars that world-renowned makeup artist, Charlotte Tilbury has worked with over the years – she’s the crème de la crème… or crème de la Magic Cream –the name of one of her much-loved products from her stunning beauty range.

Charlotte Tilbury with Kim Kardashian

Charlotte Tilbury with Kim Kardashian

The brand has never been one to shy away from the power of digital content, with Charlotte herself posting make-up tutorials on YouTube since 2012.

At Charlotte Tilbury, they understand that their target customer is looking for more than just a red lipstick or a shimmering eyeshadow – she wants tutorials, she wants visuals, she wants an overall brand experience.



In September of 2015, Harlequin Design appointed LOOKLOOK Photo Booths to create a GIFGIF experience for Charlotte Tilbury customers visiting the brand’s new counter in John Lewis, Oxford Street.

The campaign asked, “#WhoCouldYouBe” and invited shoppers to pick one of Tilbury’s make-up personas – The Rock Chick, The Bombshell, The Golden Goddess to name just a few.

After being made up by the Charlotte Tilbury artists in their chosen look, the customer then created a GIFGIF at our booth. The GIFs were displayed on large screens in the main window of John Lewis, Oxford Street and the result was an eye catching display, beckoning passers-by to enter the store.


Charlotte Tilbury GIFGIF In-Store

Charlotte Tilbury GIFGIF In-Store


The happy customer not only left as a window star with a celebrity inspired make-up look but also received a text message to their phone with a link to their GIFGIF to share on Facebook, Twitter and Instagram.





The week-long #WhoCouldYouBe campaign was a roaring success – attracting passing trade, making the customer part of an interactive experience and increasing exposure across social media channels for the Charlotte Tilbury brand.


Charlotte Tilbury GIFGIF Window - John Lewis Oxford Street

Charlotte Tilbury GIFGIF Window – John Lewis Oxford Street


Fast-forward to November 2015 – the Charlotte Tilbury flagship store launch in Covent Garden. GIFGIF was back to celebrate with key players in the beauty industry and celebrities alike. TV and radio’s Fearne Cotton and Made In Chelsea’s Millie Mackintosh, each with millions of followers on social media, both made GIFs and shared on Twitter and Instagram.


Millie Mackintosh & friend making a Charlotte Tilbury GIFGIF

Millie Mackintosh & friend making a Charlotte Tilbury GIFGIF


GIFGIF yet again, enabled the Charlotte Tilbury brand to maximise exposure, making the event go way beyond the store’s four walls by creating instant, shareable content. The GIFs were again displayed on custom digital screens outside the store for all of Covent Garden to see.


GIFGIF Screen - Charlotte Tilbury Flagship Store Covent Garden

GIFGIF Screen – Charlotte Tilbury Flagship Store Covent Garden


As Charlotte Tilbury Beauty continues to grow and launch exiting collections such as ‘Hot Lips’ and new signature perfume ‘Scent of a Dream’, as well as open new locations across the UK, LOOKLOOK Photo Booths has been delighted to be part of the action. We have been “GIF-ing” in Peter Jones in Sloane Square as well as John Lewis in Stratford. We even made it all the way to John Lewis in Cardiff for the Charlotte Tilbury launch there.


For more information on how we can maximise your brand’s exposure online as well as create a fun interactive experience for your customers, call us on 0203 005 4926 or email

Life Hacks for the Ultimate Mum Boss

Life Hacks for the Ultimate Mum Boss 723 723 admin

Time, we all need more of it. Particularly when you’re a mum. And especially a working mum.
From trying to stay organised through the chaos of the endless work-life-mum balance, juggling far too many hats to just needing some escapism and you-time, there’s a whole new breed of apps out there designed to make our lives that little bit easier and allow us to proudly hashtag #parentingtheshitoutoflife.

Here at LOOKLOOK we like to call them the life hacks.

“Once you become a mum you have a lot less time for yourself but it is also so important not to forget you, what you love doing and what makes you happy,” says Zoe de Pass of Dress Like a Mum. “Parents often naturally tend to prioritize their children over themselves and sometimes while doing this they lose a bit of their identity. If you do not feel like you then it is harder to make the other people around you happy.”

Emily Quinton of Makelight

Emily Quinton of Makelight

Emily Quinton of Makelight agrees.  “It’s so easy to feel like we’re too busy to make time for the things that we want to do, especially as mothers but it really is amazing what you can do with just 10-15 minutes a day. I’ve found that taking a little time each day for my own creativity has really helped me grow as a person, a mother and a businesswoman. It may not feel like much but it really does make a difference.”
Today’s #mumbosses are embracing a whole range of apps. “Apps are an essential part of modern day life for me,” admits Kimberly Ritchie, founder of the Scottish Mothers Collective and mum of two. “I’m rarely without my phone and, right or wrong, my apps make my chaotic, busy working mum life just that little bit more organised.

“My favourite is Wunderlist. I’m constantly trying to remember all the things I need to do each week; for the house, for the kids, for work and so on. Wunderlist acts as my mental dumping ground for all my many, many to do lists – perfect for fuzzy post baby brain.”

Kimberly Ritchie, founder of the Scottish Mothers Collective @scottishmotherscollective

Kimberly Ritchie, founder of the Scottish Mothers Collective (photo cred: The Daily Record)


Mum of two, Emily Murray, who is a writer for Grazia, Stylist and GLAMOUR and also runs her own business The Pink House, is another app lover who uses hers to entertain the kids.
“I try to fit my working hours around childcare for my two young boys but despite my best efforts there are inevitably times when I have to write an urgent email/take an urgent phone call/eat an urgent biscuit while I’m in sole charge of the children, “ she says.
“This is where the Loopimal app (and Uncle iPad) comes in. Billed as ‘your kid’s first entry into the world of computer sequencing’, it’s basically a fun game where your mini person can make music, using an adorable selection of cartoon animals to ‘create’ the sounds. You’re gainfully employed; they’re gainfully employed; everyone’s a winner.”

Emily Murray of Pink House

Emily Murray of The Pink House


For Zoe at Dress Like a Mum, her go-to apps are TOPSHOP for shopping anytime/anywhere, Instagram for new brands and stories and City Mapper to plan her routes and commutes.

And our very own mum boss and self-confessed Instagram addict, Frances Spencer-Barton, of LOOKLOOK, has her very own app loves. “With two small kids and work to balance, reading an entire book is a luxury, and one that I haven’t managed to do in such a long time,” she reveals.
“I stumbled upon Blinklist via Instagram, it is such a lifesaver and feels like I am still expanding my knowledge and learning something new. The app takes best-selling non-fiction books across various categories such as History, self-improvement, management techniques, small business start-up, investing etc and summarises them into 15-min audio soundbites. I listen to it while I drive, do the dishes, walk to work and I love how productive it makes me feel.”

LOOKLOOK's Frances Spencer-Barton

LOOKLOOK’s Frances Spencer-Barton

So, here are our Top Ten mum boss apps

  1. Money Dashboard. Helping you to be savvy with cash, this app keeps details of all your current, credit card and savings accounts in one place, no matter who you bank with.Life Hacks for the ultimate Mum Boss’
  2. Headspace. Get your free headspace wherever you go with this easy to use meditation app which offers guided mindfulness techniques.
  3. SleepBot. This sleep cycle tracker and intuitive smart alarm records your movements and sounds throughout the night to see what can help you sleep better, for longer.
  4. If getting to a class is proving too difficult perfect your yoji at home or at work. Office Yoga is an e-deck of pose cards tailored for workers who want to take care of their body in between classes.
  5. Blinklist. The ultimate book summary app. Like watching the football highlights, but even better.
  6. VSCO. Why waste time perfecting angles and lighting when this app effortlessly transforms ordinary shots into arty ones.
  7. Wunderlist. Keep your life in sync with this sharable to-do list, perfecting for sending reminders to Him.
  8. Dress Like a Mum. Okay, not technically an app but follow Zoe de Pass on @dresslikeamum for everything style related. And a good dose of humour too.
  9. My Fitness Pal. One of the most comprehensive calorie counter and calculator. And it’s free too.
  10. 5K Pro. Train to run a 5K with this clever app that provides audio alerts.


The Rise of Event Content & Experiential Marketing

The Rise of Event Content & Experiential Marketing 640 799 admin

Whether it’s spending hours glued to your iPhone flicking between seven different apps or that you just can’t concentrate on watching a film on Netflix for more that ten minutes.  Tales of the human attention span becoming increasingly shorter due to technology, often seem like something out of a sci-fi movie (that I could only watch 10 minutes of #bored)

It takes a lot to grab our attention. We’ve seen it ALL *nail-painting emoji*…or so we think.
Cue the 2016 MET Gala – the fundraising gala (pronounced GAH-LAHH dah-ling) where Rihanna and Beyoncé fight over the title of Best Dressed in designer dresses from Balenciaga and Balmain.
Not since Kim Kardashian’s PAPER magazine cover has the Internet been so broken. Well, Instagram to be precise.
On the evening, fashion bible Vogue teamed up with film director Gordon von Steiner to produce standout video content to be shared specifically on Instagram.
These short video snippets of celebrities and models standing, posing or dancing within a light installation spread through the Insta-verse like wildfire.
The combination of the strobing lights, the futuristic music and the super-stars themselves created a stroke of visual marketing genius.

Kim & Kanye ⚡️ @kimkardashian #kanye

A post shared by Gordon von Steiner (@gvsgvs) on

The event, at which a ticket costs around $30,000, became instantly accessible to all and in almost real-time. As a result, Instagram users were engaged and felt part of the event. Not only did the famous faces share their experience with millions of followers, but so did thousands of users. This generated millions of views for each video, spreading the Vogue and MET Gala brand names across social media. #NOTboring.

The rise of experiential marketing is hard to ignore. Nicky Havelaar, managing director at creative communications and events agency Crown explains

“The consumer is bombarded with an unprecedented amount of information through a multitude of channels, thus it is imperative to cut through the noise with original and authentic methods to grab their attention,” she says.
“Events and experiential provide a creative, yet relevant platform to engage consumers and it’s a key reason why the creative industry is thriving as the focus is on the consumer.”

Another example of amazing immersive brand experience is that of the Mondrian Hotel in Miami South Beach during Art Basel back in December 2015.

Visual installation duo Dawn of Man projected digital images onto the rainbow-shaped hotel pool which was filled with 250,000 ping-pong balls. The interactive installation was a highlight for guests and partygoers who were able to dive in and be part of the work.

Laura Newman-Cardwell, creative producer at Output Group explains,

“Immersive content is one of the ways brands are challenging the existing status quo. In its simplest form, immersive content is a multi-sensory experience designed to tell a story. To create truly immersive content, it must allow the consumer to become a part of the story through the use of his or her own interaction and imagination – at this point an experience is elevated from being passive to personal. Then, at that moment of genuine human connection, brands can make a lasting impact on their audience.

Here at LOOKLOOK we are always looking to the future. We believe that the need for fun, visually satisfying content created at events will not be slowing down anytime soon.  Our GIFGIF has been in action since 2014, producing moving content for global brands such as EE, L’Oreal, Christian Louboutin and Red Bull.


GIFGIF at MOET Party Day


Lottie Moss does GIFGIF at Dazed x DKNY

Dazed x DKNY – Dazed Kids New York

Want to bring your brand into the future with uber-shareable gifs? You know who to call! || 0203 005 4926