GLAMGLOW – Instamud Influencer launch
GLAMGLOW arranged a weekend away with 15 of the brands’ top influencers. The challenge was to create an insta-worthy photo moment the bloggers would love to share. When we received the brief we knew the products distinctive properties were the purple, foaming texture – which led us to create an striking, purple bath tub set that guests could immerse themselves in. The results were magazine-level good and the share rate and reach were impressive. In the evening we brought in mood-lighting and a smoke machine for added drama.