Warner Brothers Studio Tour: Gringott’s Launch Nighthttps://www.looklook.co.uk/wp-content/uploads/2019/04/WhatsApp-Image-2019-04-04-at-12.55.042.jpeg7681024LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
We are huge Harry Potter fans here at LOOKLOOK. Therefore, the news that they were adding a new extension and guests could use our GIF booth at the launch, was Ah-ma-zing!
Try your hand at lifting up your own broom – hands free of course,
And you get to walk down Diagon Alley.
The newest expansion is their biggest to date and was created by many of the crew that worked on the film. The grand banking hall is an exact replica of the film. Similarly, it has marble pillars, chandeliers and individual tellers desks.
GIF BOOTH FOR THE WIN
We were delighted when Warner Bro’s asked us to help promote the launch with our Gif booth. Not only did we capture content from their opening night of Gringott’s. but we could advise on the best possible tech solution for our client.
Our role was to capture Harry Potter GIFs as the press, influencers and VIP had the very first tour on the opening night. GIFGIF was busy all night long, so busy in fact we had two units in different parts of the tour so no-one missed out.
GIf booth at Warner Brothers Studio Tour Gringott’s launch
Creating ultra-quick, fun, user-generated content is what we do. We like to create a bespoke solution for each of our clients. For this client we suggested adding an animated overlay to the frame to make the content more captivating. You can see the shimmering gold in the text above and the stacking up of gold coins at the bottom of the frame, with the guests front and centre.
GIf booth at Warner bros studio tour
Now we hear there’s news of a studio tour set to open in 2020 for Game Of Thrones, we are all. ears.
Halloween – Let’s Get Spooky!https://www.looklook.co.uk/wp-content/uploads/2016/10/Pastel-Pumkins-edit.jpg1348899adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!
Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.
But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…
I’m A Mouse…Duh!
Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!
The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!
Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.
Grandin Road Macy’s NYC
Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s
The Rise of Event Content & Experiential Marketinghttps://www.looklook.co.uk/wp-content/uploads/2018/04/met-gala2-1.jpg640799adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Whether it’s spending hours glued to your iPhone flicking between seven different apps or that you just can’t concentrate on watching a film on Netflix for more that ten minutes. Tales of the human attention span becoming increasingly shorter due to technology, often seem like something out of a sci-fi movie (that I could only watch 10 minutes of #bored)
It takes a lot to grab our attention. We’ve seen it ALL *nail-painting emoji*…or so we think. Cue the 2016 MET Gala – the fundraising gala (pronounced GAH-LAHH dah-ling) where Rihanna and Beyoncé fight over the title of Best Dressed in designer dresses from Balenciaga and Balmain. Not since Kim Kardashian’s PAPER magazine cover has the Internet been so broken. Well, Instagram to be precise. On the evening, fashion bible Vogue teamed up with film director Gordon von Steiner to produce standout video content to be shared specifically on Instagram. These short video snippets of celebrities and models standing, posing or dancing within a light installation spread through the Insta-verse like wildfire. The combination of the strobing lights, the futuristic music and the super-stars themselves created a stroke of visual marketing genius.
The event, at which a ticket costs around $30,000, became instantly accessible to all and in almost real-time. As a result, Instagram users were engaged and felt part of the event. Not only did the famous faces share their experience with millions of followers, but so did thousands of users. This generated millions of views for each video, spreading the Vogue and MET Gala brand names across social media. #NOTboring.
The rise of experiential marketing is hard to ignore. Nicky Havelaar, managing director at creative communications and events agency Crown explains
“The consumer is bombarded with an unprecedented amount of information through a multitude of channels, thus it is imperative to cut through the noise with original and authentic methods to grab their attention,” she says. “Events and experiential provide a creative, yet relevant platform to engage consumers and it’s a key reason why the creative industry is thriving as the focus is on the consumer.”
Another example of amazing immersive brand experience is that of the Mondrian Hotel in Miami South Beach during Art Basel back in December 2015.
Visual installation duo Dawn of Man projected digital images onto the rainbow-shaped hotel pool which was filled with 250,000 ping-pong balls. The interactive installation was a highlight for guests and partygoers who were able to dive in and be part of the work.
Laura Newman-Cardwell, creative producer at Output Group explains,
“Immersive content is one of the ways brands are challenging the existing status quo. In its simplest form, immersive content is a multi-sensory experience designed to tell a story. To create truly immersive content, it must allow the consumer to become a part of the story through the use of his or her own interaction and imagination – at this point an experience is elevated from being passive to personal. Then, at that moment of genuine human connection, brands can make a lasting impact on their audience.
Here at LOOKLOOK we are always looking to the future. We believe that the need for fun, visually satisfying content created at events will not be slowing down anytime soon. Our GIFGIF has been in action since 2014, producing moving content for global brands such as EE, L’Oreal, Christian Louboutin and Red Bull.
GIFGIF at MOET Party Day
Lottie Moss does GIFGIF at Dazed x DKNY
Dazed x DKNY – Dazed Kids New York
Want to bring your brand into the future with uber-shareable gifs? You know who to call!