GIF GIF

FITBIT Fit Night Out Madrid 2017

FITBIT Fit Night Out Madrid 2017 644 429 admin

The sun was scorching as 4,000 women descended on Madrid’s Plaza de Colon for FIT NIGHT OUT on June 2nd 2017.

The event was organised by Women’s Health magazine as a way for women to come together to celebrate health and wellness in a party atmosphere.  Guests could enjoy a range of gym classes such as Zumba, Bikram Yoga, Body Balance and more; there was a photo-call opportunity with model and actress Vanessa Romero;  healthy snacks and drinks to fuel the active part-goers by Thins, and of course,  a hilarious, action-packed GIF making station.

GIFGIF is the perfect photo technology for international events as it is compact, quick to set-up and easy to travel with.  GIFGIF takes hardly any time to build on-site and the fun can start within minutes.  It is completely addictive and had queues all night long.

GIFGIF fun at FNO madrid

GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT

The buzz for the event was incredible as women travelled from all over Spain to support each other in a great cause.  GIFGIF was incredibly popular all night long as groups of women wanted to make a GIF with their besties.

As well as GIF’s guests could take away a print out from the event within a branded FITBIT frame.

Guests looking at their prints at FNO Madrid

GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT

GIFGIF at FNO madrid

GIF fun at Madrid Fit Night Out by Womens Health Magazine and FITBIT

To find out how we can bring you event to life one GIF at a time get in touch: email: frances@looklook.co.uk , call 0203 005 4926 or visit www.looklook.co.uk

 

 

Halloween – Let’s Get Spooky!

Halloween – Let’s Get Spooky! 1348 899 admin

Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!

Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.

But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…

I'm A Mouse...Duh!

I’m A Mouse…Duh!

Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!

The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!

Which Witch?!

Which Witch?!

Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.

Grandin Road Macy's NYC

Grandin Road Macy’s NYC

grandin-road-macys-halloween1

Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s

Check out our The Dots portfolio for more GIFs and info

Team LOOKLOOK’s Top 5 Favourite Things About Halloween

  1. The Cult Classic MoviesHocus Pocus, The Addams Family, The Craft, Scream and Beetlejuice Beetlejuice BEETLEJUICE!Hocus Pocus
  2. The Make-UpWe love this Halloween make-up tutorial from our lovely client Charlotte Tilbury
  3. The Parties – An excuse to dress-up, eat sweeties and be home way past the witching hour!
    Drink Up! Witches Brew and Blood Shots

    Drink Up! Witches Brew and Blood Shots

  4. Pumpkin Carving – Get Messy!
  5. Only 8 weeks till Christmas – too early to be thinking about the presents? Nope!

Elf Santa

Charlotte Tilbury x GIFGIF – How LOOKLOOK Became Window Stars

Charlotte Tilbury x GIFGIF – How LOOKLOOK Became Window Stars 3215 2087 admin

Kate Moss. Kim Kardashian. Gigi Hadid. Cara Delevigne. Just a few of the superstars that world-renowned makeup artist, Charlotte Tilbury has worked with over the years – she’s the crème de la crème… or crème de la Magic Cream –the name of one of her much-loved products from her stunning beauty range.

Charlotte Tilbury with Kim Kardashian

Charlotte Tilbury with Kim Kardashian

The brand has never been one to shy away from the power of digital content, with Charlotte herself posting make-up tutorials on YouTube since 2012.

At Charlotte Tilbury, they understand that their target customer is looking for more than just a red lipstick or a shimmering eyeshadow – she wants tutorials, she wants visuals, she wants an overall brand experience.

 

 

In September of 2015, Harlequin Design appointed LOOKLOOK Photo Booths to create a GIFGIF experience for Charlotte Tilbury customers visiting the brand’s new counter in John Lewis, Oxford Street.

The campaign asked, “#WhoCouldYouBe” and invited shoppers to pick one of Tilbury’s make-up personas – The Rock Chick, The Bombshell, The Golden Goddess to name just a few.

After being made up by the Charlotte Tilbury artists in their chosen look, the customer then created a GIFGIF at our booth. The GIFs were displayed on large screens in the main window of John Lewis, Oxford Street and the result was an eye catching display, beckoning passers-by to enter the store.

 

Charlotte Tilbury GIFGIF In-Store

Charlotte Tilbury GIFGIF In-Store

 

The happy customer not only left as a window star with a celebrity inspired make-up look but also received a text message to their phone with a link to their GIFGIF to share on Facebook, Twitter and Instagram.

 

#WhoCouldYouBe

#WhoCouldYouBe

 

The week-long #WhoCouldYouBe campaign was a roaring success – attracting passing trade, making the customer part of an interactive experience and increasing exposure across social media channels for the Charlotte Tilbury brand.

 

Charlotte Tilbury GIFGIF Window - John Lewis Oxford Street

Charlotte Tilbury GIFGIF Window – John Lewis Oxford Street

 

Fast-forward to November 2015 – the Charlotte Tilbury flagship store launch in Covent Garden. GIFGIF was back to celebrate with key players in the beauty industry and celebrities alike. TV and radio’s Fearne Cotton and Made In Chelsea’s Millie Mackintosh, each with millions of followers on social media, both made GIFs and shared on Twitter and Instagram.

 

Millie Mackintosh & friend making a Charlotte Tilbury GIFGIF

Millie Mackintosh & friend making a Charlotte Tilbury GIFGIF

 

GIFGIF yet again, enabled the Charlotte Tilbury brand to maximise exposure, making the event go way beyond the store’s four walls by creating instant, shareable content. The GIFs were again displayed on custom digital screens outside the store for all of Covent Garden to see.

 

GIFGIF Screen - Charlotte Tilbury Flagship Store Covent Garden

GIFGIF Screen – Charlotte Tilbury Flagship Store Covent Garden

 

As Charlotte Tilbury Beauty continues to grow and launch exiting collections such as ‘Hot Lips’ and new signature perfume ‘Scent of a Dream’, as well as open new locations across the UK, LOOKLOOK Photo Booths has been delighted to be part of the action. We have been “GIF-ing” in Peter Jones in Sloane Square as well as John Lewis in Stratford. We even made it all the way to John Lewis in Cardiff for the Charlotte Tilbury launch there.

 

For more information on how we can maximise your brand’s exposure online as well as create a fun interactive experience for your customers, call us on 0203 005 4926 or email arielle@looklook.co.uk

The Rise of Event Content & Experiential Marketing

The Rise of Event Content & Experiential Marketing 640 799 admin

Whether it’s spending hours glued to your iPhone flicking between seven different apps or that you just can’t concentrate on watching a film on Netflix for more that ten minutes.  Tales of the human attention span becoming increasingly shorter due to technology, often seem like something out of a sci-fi movie (that I could only watch 10 minutes of #bored)

It takes a lot to grab our attention. We’ve seen it ALL *nail-painting emoji*…or so we think.
Cue the 2016 MET Gala – the fundraising gala (pronounced GAH-LAHH dah-ling) where Rihanna and Beyoncé fight over the title of Best Dressed in designer dresses from Balenciaga and Balmain.
Not since Kim Kardashian’s PAPER magazine cover has the Internet been so broken. Well, Instagram to be precise.
On the evening, fashion bible Vogue teamed up with film director Gordon von Steiner to produce standout video content to be shared specifically on Instagram.
These short video snippets of celebrities and models standing, posing or dancing within a light installation spread through the Insta-verse like wildfire.
The combination of the strobing lights, the futuristic music and the super-stars themselves created a stroke of visual marketing genius.

Kim & Kanye ⚡️ @kimkardashian #kanye

A post shared by Gordon von Steiner (@gvsgvs) on

The event, at which a ticket costs around $30,000, became instantly accessible to all and in almost real-time. As a result, Instagram users were engaged and felt part of the event. Not only did the famous faces share their experience with millions of followers, but so did thousands of users. This generated millions of views for each video, spreading the Vogue and MET Gala brand names across social media. #NOTboring.

The rise of experiential marketing is hard to ignore. Nicky Havelaar, managing director at creative communications and events agency Crown explains

“The consumer is bombarded with an unprecedented amount of information through a multitude of channels, thus it is imperative to cut through the noise with original and authentic methods to grab their attention,” she says.
“Events and experiential provide a creative, yet relevant platform to engage consumers and it’s a key reason why the creative industry is thriving as the focus is on the consumer.”

Another example of amazing immersive brand experience is that of the Mondrian Hotel in Miami South Beach during Art Basel back in December 2015.

Visual installation duo Dawn of Man projected digital images onto the rainbow-shaped hotel pool which was filled with 250,000 ping-pong balls. The interactive installation was a highlight for guests and partygoers who were able to dive in and be part of the work.

Laura Newman-Cardwell, creative producer at Output Group explains,

“Immersive content is one of the ways brands are challenging the existing status quo. In its simplest form, immersive content is a multi-sensory experience designed to tell a story. To create truly immersive content, it must allow the consumer to become a part of the story through the use of his or her own interaction and imagination – at this point an experience is elevated from being passive to personal. Then, at that moment of genuine human connection, brands can make a lasting impact on their audience.

Here at LOOKLOOK we are always looking to the future. We believe that the need for fun, visually satisfying content created at events will not be slowing down anytime soon.  Our GIFGIF has been in action since 2014, producing moving content for global brands such as EE, L’Oreal, Christian Louboutin and Red Bull.

 

GIFGIF at MOET Party Day

 

Lottie Moss does GIFGIF at Dazed x DKNY

Dazed x DKNY – Dazed Kids New York

Want to bring your brand into the future with uber-shareable gifs? You know who to call!

gifgif@looklook.co.uk || 0203 005 4926