3d Photo Boothhttps://www.looklook.co.uk/wp-content/uploads/2019/04/ezgif-1-42095cf0891d.gif397535LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
What is a 3D photobooth?
A bullet time photo booth, sometimes referred to as a 3d Photo booth or Array photo booth, is the ultimate in event photography.
This innovative photography technique captures a split second in time to ‘freeze frame’ your guests. A 3D photo booth utilises multiple cameras set on an arc. Each camera fires at the same time: taking the same shot but from a slightly different angle. These multiple still images are knitted to form a Gif, making the guest appear 3D.
The capture can catch a split-second in time so anything like a jump or a hair flick are mastered.
How does a 3d photobooth work?
A 3D photo booth utilises up to 12 cameras in an arc which all fire at the same time; taking 12 photographs each from a slightly different angle.
Once the content is created it is pinged instantly to our industry-leading GIFGIF software where the guest can see their image, send to themselves via SMS and share instantly on their preferred social network.
We can also add a GDPR compliant step into the journey and add a data-capture form so your guests can add in their email address. Plus as all images are shared via our platform we can provide a stats report at the end of the campaign to show how many GIFs were taken and where they were shared.
Celebrity photography styles
Bullet time booths have been used across the pond for a whole range of celebrity events, here is one of our absolute faves, featuring none other than Queen Bee herself.
3d photobooths are next-level in terms of event and marketing campaign photography. The content uses top of the range DSLR cameras so each image is perfectly crisp and along with studio style lighting it means guests can look their best. By combing this multi-cam booth with our own GIFGIF software means the user-journey is exactly the same as for GIFGIF . The ease of sending via SMS means we can maximise share rates and decrease drop-off.
Lighting – Our Bullet Time booth comes with two studio lights to make your guests look their best.
Set – You can really go to town with the set for this. You can have seats, bikes, a bed – the list is endless.
Backdrop – A corner backdrop works best, this can be just plain printed coloured backdrop or it could be a living floral wall, balloon backdrop, pom poms or anything else that takes your fancy. Something with colour and texture helps to amplify the 3d effect.
Overlays – These can feature your brand and key messages at the end of the video or throughout the footage.
What’s next from LOOKLOOK?
As well as developing the bullet time photobooth we have also been designing our very own custom Video Effects Suite which can take user-generated content and manipulate it in line with your brief. This will be a really powerful tool to create completely on-brand user content for your brand.
Benefit’s ‘Bold Is Beautiful’ Projecthttps://www.looklook.co.uk/wp-content/uploads/2019/05/Screenshot-2019-05-27-11.52.18.png854828LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
BENEFIT’s BOLD IS BEAUTIFUL PROJECT
This Spring we are lucky enough to partner with Benefit Cosmetics on their Bold is Beautiful project. We worked with them by providing a Gif booth in store at their Spittalfield’s boutique and their Carnaby Street flagship store.
Carnaby Street New Benefit Store
Benefit Gif booth
Benefit host the Bold Is Beautiful Project every year to raise money for their favourite charities. This year the two charities involved are Refuge: a charity aimed at helping domestic abuse survivors, and LOOK GOOD FEEL BETTER who improve the quality of life for people undergoing cancer treatment.
HOW TO GET INVOLVED
You can get involved in a number of ways, including;
Drop into the Benefit cosmetics boutique and donate to use the Benefit Gif booth
So far the project has raised over £100,000 and counting. Our Spittalfield’s gif booth is set-up so that you can donate £1 via the till point to the charity when you use the booth. Each GIF is completely customised, as it the entire user-journey from the SMS text to the social share captions.
WHY A GIF BOOTH?
GIFGIF is perfect for in-store activations due to it’s small, compact size. Benefit chose to have multiple animated overlays featuring their superhero icon which looks great and increases brand recognition for the project when shared online.
We are delighted to be working with Benefit and supporting two well deserving charities by raising funds and raising profile for them. For the beginning of the campaign, customers could engage with the Carnaby Street gif booth for the first few weeks and Spittalfields for the last two weeks.
The project runs until the 2nd June so get on down to the Spitalfield’s gif booth and get involved.
FIND OUT MORE..
If you’d like to speak to us about an in-store photo, immersive photo experience or brand experience get in touch with [email protected] We have a range of Off-the-shelf solutions including an Array booth or 3D photo booth, photo booths with custom video after effects and can help you to increase brand affinity and score NPS points with your customers.
Warner Brothers Studio Tour: Gringott’s Launch Nighthttps://www.looklook.co.uk/wp-content/uploads/2019/04/WhatsApp-Image-2019-04-04-at-12.55.042.jpeg7681024LookLookLookLookhttps://secure.gravatar.com/avatar/eb358a704ad128e8080e22cc46afbdb0?s=96&d=mm&r=g
We are huge Harry Potter fans here at LOOKLOOK. Therefore, the news that they were adding a new extension and guests could use our GIF booth at the launch, was Ah-ma-zing!
Try your hand at lifting up your own broom – hands free of course,
And you get to walk down Diagon Alley.
The newest expansion is their biggest to date and was created by many of the crew that worked on the film. The grand banking hall is an exact replica of the film. Similarly, it has marble pillars, chandeliers and individual tellers desks.
GIF BOOTH FOR THE WIN
We were delighted when Warner Bro’s asked us to help promote the launch with our Gif booth. Not only did we capture content from their opening night of Gringott’s. but we could advise on the best possible tech solution for our client.
Our role was to capture Harry Potter GIFs as the press, influencers and VIP had the very first tour on the opening night. GIFGIF was busy all night long, so busy in fact we had two units in different parts of the tour so no-one missed out.
GIf booth at Warner Brothers Studio Tour Gringott’s launch
Creating ultra-quick, fun, user-generated content is what we do. We like to create a bespoke solution for each of our clients. For this client we suggested adding an animated overlay to the frame to make the content more captivating. You can see the shimmering gold in the text above and the stacking up of gold coins at the bottom of the frame, with the guests front and centre.
GIf booth at Warner bros studio tour
Now we hear there’s news of a studio tour set to open in 2020 for Game Of Thrones, we are all. ears.
Halloween – Let’s Get Spooky!https://www.looklook.co.uk/wp-content/uploads/2016/10/Pastel-Pumkins-edit.jpg1348899adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!
Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.
But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…
I’m A Mouse…Duh!
Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!
The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!
Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.
Grandin Road Macy’s NYC
Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s
The Most Instagrammable Content at London Fashion Week SS17 #LFWhttps://www.looklook.co.uk/wp-content/uploads/2018/04/LFW-Alexa-Susie.jpg690460adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
London Fashion Week SS17 has come and gone and we are still reeling from all the excitement it created. Every year it gets bigger and better as more brands engage with even larger audiences through social media and user generated content.
As London Fashion Week themselves said;
“…there are more ways than ever to get involved through digital engagement.”
Here at LOOKLOOK we have seen massive increase in brands looking to create fun, shareable and engaging content and it doesn’t look likely to change anytime soon. Figures show that 84% of customers are more likely to buy a product after experiencing the brand or product at an event (Event Marketing Institute, 2014). We’ve worked with top brands such as Nike, Selfridges and Macy’s in New York all coming to us with the brief of wanting to engage their customers in an experiential way.
This year we have seen more innovative ways than ever for brands to engage with their fanbase; Instagram Stories live takeovers from @LondonFashionWeek to live streaming of catwalk shows. We’ve seen ASOS creating live 15-min interview based podcasts with fashion insiders and the OUTNET’s immersive experience with their instagrammable hub of light and colour. Fashion brands are leading the way when it comes to embracing digital mediums and user generated content.
Of all the fashion weeks, London is known to be the most quirky and open-minded. With big names like Burberry showing alongside newbies Ashley Williams and Shrimps and regular attendees including eclectic style blogger Susie Lau of Style Bubble, cool girl Alexa Chung and 7ft inflatable latex clad Pandemonia, it’s easy to see why the fashionistas of the world have all eyes on the capital in February and September each year.
Pandemonia, Susie Style Bubble and Alexa Chung at #LFW
London Fashion Week SS17 Stats…
78 shows and presentations
Over 5000 visitors from over 58 countries
1,258500 posts on Instagram tagged #LFW
24, 000 bottles of Evian drunk (say whaaaat?)
#LFW (as it’s now known thanks to Instagram and Twitter) is the perfect opportunity for brands and designers to create experiences and content for users to share on social media.
Here is LOOKLOOK’s round-up of the top Instagrammable (is that a word?) content from London Fashion Week SS17.
4,199 Instagram Hashtags
For the last few years Burberry have been way ahead of the game with regards to digital content and this season the super-brand did not disappoint with it’s specially designed venue ‘Makers House’.
Not only did the brand’s much anticipated, first non-seasonal, see-now-buy-now catwalk show take place here but the venue was open for a week after, showcasing original works by Britain’s finest artisans using the collection as inspiration. Cue the fash-pack snapping and sharing their experiences on Instagram!
The Fash-Pack on Instagram #BurberryMakersHouse
VIP show guests such as Cara Delevingne, Lily James and DAZED’s Jefferson Hack were also invited into ‘The Studio’ of Makers House to create beautifully shot video content for Instagram featuring ceramic busts and a touch of good old British humour.
THE OUTNET celebrated the personal style of industry insiders, show-goers and visitors alike at its Instagrammable hub of light and color. Visitors were able to recharge their batteries, enjoyed fashion week fuel by Jasmine and Melissa Hemsley of HEMSLEY+HEMSLEY and enjoyed the immersive experience as they watched their own personal style light up the room.
Shoes. A girl’s (non-diamond) best friend….and we’d like both shoe designers Charlotte Olympia and Sophia Webster to be in our Girl Gang please! Both designers graduates of the renowned Cordwainers Collage and both with a passion for colour, fun and femininity in their shoes and accessories.
Charlotte’s London Fashion Week SS17 presentation took place in the Sheraton Grand Hotel ballroom and was inspired by Carmen Miranda and 1940’s cabaret joints. A chorus line of dancers decked out in sequin swimsuits and Charlotte’s fruity platform heels danced with giant foam bananas, much to the guests phone-camera delight.
Charity DKMS wanted to raise awareness of their cause by partnering with various brands, celebrities and photographers associated with London Fashion Week. Their #ShareTheLove campaign asked attendees to ‘kiss and share’, whether that be each other in photos taken by Greg Williams or at our GIFGIF booth at the Liv Tyler x Belstaff SS17 presentation.
Liv Tyler and Celebrity Hairdresser James Brown ‘Sharing The Love’
The Rise of Event Content & Experiential Marketinghttps://www.looklook.co.uk/wp-content/uploads/2018/04/met-gala2-1.jpg640799adminadminhttps://secure.gravatar.com/avatar/580c73cd94616cbdf17e8e85a93e0e48?s=96&d=mm&r=g
Whether it’s spending hours glued to your iPhone flicking between seven different apps or that you just can’t concentrate on watching a film on Netflix for more that ten minutes. Tales of the human attention span becoming increasingly shorter due to technology, often seem like something out of a sci-fi movie (that I could only watch 10 minutes of #bored)
It takes a lot to grab our attention. We’ve seen it ALL *nail-painting emoji*…or so we think. Cue the 2016 MET Gala – the fundraising gala (pronounced GAH-LAHH dah-ling) where Rihanna and Beyoncé fight over the title of Best Dressed in designer dresses from Balenciaga and Balmain. Not since Kim Kardashian’s PAPER magazine cover has the Internet been so broken. Well, Instagram to be precise. On the evening, fashion bible Vogue teamed up with film director Gordon von Steiner to produce standout video content to be shared specifically on Instagram. These short video snippets of celebrities and models standing, posing or dancing within a light installation spread through the Insta-verse like wildfire. The combination of the strobing lights, the futuristic music and the super-stars themselves created a stroke of visual marketing genius.
The event, at which a ticket costs around $30,000, became instantly accessible to all and in almost real-time. As a result, Instagram users were engaged and felt part of the event. Not only did the famous faces share their experience with millions of followers, but so did thousands of users. This generated millions of views for each video, spreading the Vogue and MET Gala brand names across social media. #NOTboring.
The rise of experiential marketing is hard to ignore. Nicky Havelaar, managing director at creative communications and events agency Crown explains
“The consumer is bombarded with an unprecedented amount of information through a multitude of channels, thus it is imperative to cut through the noise with original and authentic methods to grab their attention,” she says. “Events and experiential provide a creative, yet relevant platform to engage consumers and it’s a key reason why the creative industry is thriving as the focus is on the consumer.”
Another example of amazing immersive brand experience is that of the Mondrian Hotel in Miami South Beach during Art Basel back in December 2015.
Visual installation duo Dawn of Man projected digital images onto the rainbow-shaped hotel pool which was filled with 250,000 ping-pong balls. The interactive installation was a highlight for guests and partygoers who were able to dive in and be part of the work.
Laura Newman-Cardwell, creative producer at Output Group explains,
“Immersive content is one of the ways brands are challenging the existing status quo. In its simplest form, immersive content is a multi-sensory experience designed to tell a story. To create truly immersive content, it must allow the consumer to become a part of the story through the use of his or her own interaction and imagination – at this point an experience is elevated from being passive to personal. Then, at that moment of genuine human connection, brands can make a lasting impact on their audience.
Here at LOOKLOOK we are always looking to the future. We believe that the need for fun, visually satisfying content created at events will not be slowing down anytime soon. Our GIFGIF has been in action since 2014, producing moving content for global brands such as EE, L’Oreal, Christian Louboutin and Red Bull.
GIFGIF at MOET Party Day
Lottie Moss does GIFGIF at Dazed x DKNY
Dazed x DKNY – Dazed Kids New York
Want to bring your brand into the future with uber-shareable gifs? You know who to call!