Charlotte Tilbury

Gif booth at Harry Potter Studio Tour

Warner Brothers Studio Tour: Gringott’s Launch Night

Warner Brothers Studio Tour: Gringott’s Launch Night 768 1024 LookLook

We are huge Harry Potter fans here at LOOKLOOK. Therefore, the news that they were adding a new extension and guests could use our GIF booth at the launch, was Ah-ma-zing!

If you haven’t already checked out the Making of Harry Potter tour then you are in for a treat.  For instance,  you can:

  • Board the Hogwarts Express;
  • Try your hand at lifting up your own broom – hands free of course,
  • And you get to walk down Diagon Alley.

The newest expansion is their biggest to date and was created by many of the crew that worked on the film. The grand banking hall is an exact replica of the film.  Similarly, it has marble pillars,  chandeliers and individual tellers desks.

GIF BOOTH FOR THE WIN

We were delighted when Warner Bro’s asked us to help promote the launch with our Gif booth.  Not only did we capture content from their opening night of Gringott’s.  but we could advise on the best possible tech solution for our client.

Our role was to capture Harry Potter GIFs as the press, influencers and VIP had the very first tour on the opening night.  GIFGIF was busy all night long, so busy in fact we had two units in different parts of the tour so no-one missed out.

GIf booth at Warner Brothers Studio Tour Gringott's launch

GIf booth at Warner Brothers Studio Tour Gringott’s launch

Creating ultra-quick, fun, user-generated content is what we do.  We like to create a bespoke solution for each of our clients.  For this client we suggested adding an animated overlay to the frame to make the content more captivating.  You can see the shimmering gold in the text above and the stacking up of gold coins at the bottom of the frame, with the guests front and centre.

 

Now we hear there’s news of a studio tour set to open in 2020 for Game Of Thrones, we are all. ears.

Get in touch, [email protected]

 

 

Halloween – Let’s Get Spooky!

Halloween – Let’s Get Spooky! 1348 899 admin

Parties, Pumpkins, Fancy Dress and a great excuse to stuff your face with chocolate and jelly sweets…Halloween is (literally) bloody great!

Like those falling autumn leaves and the arrival of the Starbucks Pumpkin Spice Latte, it’s the celebration that reminds us that summer is well and truly over and in no time at all, we’ll be donning our Bridget Jones style Christmas jumpers while downing too many mulled wines at the office Christmas party.

But Halloween hasn’t always been the holiday of plastic witch fingers and girls dressed as ‘sexy’ animals…

I'm A Mouse...Duh!

I’m A Mouse…Duh!

Halloween originates back to the Celtic festival of Samhain. The Celts celebrated their new year on November 1st and this day marked the end of summer and the harvest and the beginning of the dark, cold winter. Celts believed that on the night before the new year, the border between the worlds of the living and the dead became blurred. On the night of October 31st they celebrated Samhain, when it was believed that the ghosts of the dead returned to earth – SPOOKY!

The beliefs, traditions and superstitions spread to America with the wave of Irish and Scottish immigrants in the 19th Century and slowly the Celtic ways of Halloween transformed into the Americanised version we know and love today – costumes, decorations and all!

Which Witch?!

Which Witch?!

Like the old Celts, LOOKLOOK recently took something over to the States…New York City to be precise! We were asked by US home décor giant, Grandin Road to supply a GIFGIF for their pop-up Halloween shop within world-famous department store Macy’s.

Grandin Road Macy's NYC

Grandin Road Macy’s NYC

grandin-road-macys-halloween1

Gettin’ GIF-y at Grandin Road Halloween Shop in Macy’s

Check out our The Dots portfolio for more GIFs and info

Team LOOKLOOK’s Top 5 Favourite Things About Halloween

  1. The Cult Classic MoviesHocus Pocus, The Addams Family, The Craft, Scream and Beetlejuice Beetlejuice BEETLEJUICE!Hocus Pocus
  2. The Make-UpWe love this Halloween make-up tutorial from our lovely client Charlotte Tilbury
  3. The Parties – An excuse to dress-up, eat sweeties and be home way past the witching hour!
    Drink Up! Witches Brew and Blood Shots

    Drink Up! Witches Brew and Blood Shots

  4. Pumpkin Carving – Get Messy!
  5. Only 8 weeks till Christmas – too early to be thinking about the presents? Nope!

Elf Santa

Charlotte Tilbury x GIFGIF – How LOOKLOOK Became Window Stars

Charlotte Tilbury x GIFGIF – How LOOKLOOK Became Window Stars 3215 2087 admin

Kate Moss. Kim Kardashian. Gigi Hadid. Cara Delevigne. Just a few of the superstars that world-renowned makeup artist, Charlotte Tilbury has worked with over the years – she’s the crème de la crème… or crème de la Magic Cream –the name of one of her much-loved products from her stunning beauty range.

Charlotte Tilbury with Kim Kardashian

Charlotte Tilbury with Kim Kardashian

The brand has never been one to shy away from the power of digital content, with Charlotte herself posting make-up tutorials on YouTube since 2012.

At Charlotte Tilbury, they understand that their target customer is looking for more than just a red lipstick or a shimmering eyeshadow – she wants tutorials, she wants visuals, she wants an overall brand experience.

 

 

In September of 2015, Harlequin Design appointed LOOKLOOK Photo Booths to create a GIFGIF experience for Charlotte Tilbury customers visiting the brand’s new counter in John Lewis, Oxford Street.

The campaign asked, “#WhoCouldYouBe” and invited shoppers to pick one of Tilbury’s make-up personas – The Rock Chick, The Bombshell, The Golden Goddess to name just a few.

After being made up by the Charlotte Tilbury artists in their chosen look, the customer then created a GIFGIF at our booth. The GIFs were displayed on large screens in the main window of John Lewis, Oxford Street and the result was an eye catching display, beckoning passers-by to enter the store.

 

Charlotte Tilbury GIFGIF In-Store

Charlotte Tilbury GIFGIF In-Store

 

The happy customer not only left as a window star with a celebrity inspired make-up look but also received a text message to their phone with a link to their GIFGIF to share on Facebook, Twitter and Instagram.

 

#WhoCouldYouBe

#WhoCouldYouBe

 

The week-long #WhoCouldYouBe campaign was a roaring success – attracting passing trade, making the customer part of an interactive experience and increasing exposure across social media channels for the Charlotte Tilbury brand.

 

Charlotte Tilbury GIFGIF Window - John Lewis Oxford Street

Charlotte Tilbury GIFGIF Window – John Lewis Oxford Street

 

Fast-forward to November 2015 – the Charlotte Tilbury flagship store launch in Covent Garden. GIFGIF was back to celebrate with key players in the beauty industry and celebrities alike. TV and radio’s Fearne Cotton and Made In Chelsea’s Millie Mackintosh, each with millions of followers on social media, both made GIFs and shared on Twitter and Instagram.

 

Millie Mackintosh & friend making a Charlotte Tilbury GIFGIF

Millie Mackintosh & friend making a Charlotte Tilbury GIFGIF

 

GIFGIF yet again, enabled the Charlotte Tilbury brand to maximise exposure, making the event go way beyond the store’s four walls by creating instant, shareable content. The GIFs were again displayed on custom digital screens outside the store for all of Covent Garden to see.

 

GIFGIF Screen - Charlotte Tilbury Flagship Store Covent Garden

GIFGIF Screen – Charlotte Tilbury Flagship Store Covent Garden

 

As Charlotte Tilbury Beauty continues to grow and launch exiting collections such as ‘Hot Lips’ and new signature perfume ‘Scent of a Dream’, as well as open new locations across the UK, LOOKLOOK Photo Booths has been delighted to be part of the action. We have been “GIF-ing” in Peter Jones in Sloane Square as well as John Lewis in Stratford. We even made it all the way to John Lewis in Cardiff for the Charlotte Tilbury launch there.

 

For more information on how we can maximise your brand’s exposure online as well as create a fun interactive experience for your customers, call us on 0203 005 4926 or email [email protected]