As one of the main sponsors of Wimbledon, Ralph Lauren wanted to engage their London audiences with a fun, memorable tennis-themed experience. Enter the ball pit! We worked alongside their production agency to bring the immersive activation to life. Our role was to ensure that Ralph Lauren customers had an exclusive photo experience that aligned seamlessly with this high-end fashion brand. To bolster this activity and enhance brand presence, we installed GIFGIF outside Centre Court for spectators to use during matches.