HOW WAS THIS ACHIEVED
A a super-imposed Eric Koston! A green screen was utilised with one of our Tower Booths which enabled fans to strike a pose then select (via touchscreen) their favourite (bespoke overlay image) of Koston alongside themselves. Result!
The Green Screen successfully satisfied the fans need to feel up close and personal with Koston.
SOCIAL MEDIA SHARING
Our tower booth provided fans with an image that they could instantly email to themselves or upload to Twitter and Facebook via our touchscreen. They also received a tangible branded printout as a memento
NIKE SB – KOSTON3 LAUNCH
Over 285 images were taken
Over 197 branded images were taken home
From the Tower Booth, images were sent 72 times via email and had a Facebook reach of about 20,100